Your company is a courier company, which has branches across India and delivers to most pin-codes. Company's Board has decided to venture into 'Hyper Local Delivery space' and want to conduct local delivery through drones. As a rule, all flying objects in India, needs to take permission from (DGCA) Director General of Civil Aviation. Your company has all necessary permissions. Trials are conducted at beyond the visual line of sight (BVLOS) and successful test deliveries are conducted. Company has decided to start this venture as "Short Range Drone Based Services" instead of Long-Range Drone Flight operations due to high purchase cost of "Long range drones". Company Intend to build an end-to-end Drone Operations & Management Platform through which a rapid scaling of business can be achieved. Company has performed several successful beta testing deliveries for initial participants such as food delivery companies, few Pharma Chains & Internal Local deliveries and looking forward to exploring more business areas for cost-effective cargo deliveries. As per feedback received by Initial Users time saving is clear and best use case for "drone services". CEO of one Food Delivery company commented that "...A 15 Min. Delivery promise for a 5KM long delivery is doable in case of drones which can never be delivered within 15 min via today's busy city roads." Company wants drone services to add value to end users and as it is an extension of company's current services portfolios. Below is the price table for local deliveries charges by the company (current setup)
| Category of Couriers | Courier weight | Price |
|---|---|---|
| A | 0.1 grams to 500 grams | 60 Rs. |
| B | 501 grams to 1 Kg | 80 Rs. |
| C | from 1.01 Kg to 5 Kg | 100 Rs. /Kg |
| D | 5.01 Kg to 10 Kg | 110 Rs./Kg |
Companies board has created a division for Drone Business & Goals for this Division are:
- To achieve Break-Even within first year of operations.
- Brand Establishment.
- Innovation in processes and product to become Market leader.
Budget for whole division for Financial Year 2021-2022 is Rs. 10 Crore
Keeping above Goals in Mind, as a Leader of division, which is dedicated to Drone business line of company, you are assigned to prepare & present a complete business plan for Company's Board approval. All Department Heads will work as per Leader's directives to create all supporting plans like Business case, Marketing plan, Brand Journey projection, HR Recruitment & Training Plan, Financial planning for FY 2021-22, Plan on IT Infrastructure Including Apps, Website/s, and Management Information System etc. (above supporting plans are indicative and you may Add/Edit/Delete as per your team's desecration)
Currently, Drone division has below mention resources.
| Sr. No. | Particular | Quantity | Cost / per unit (INR) | Remark |
|---|---|---|---|---|
| 1 | Short Range Drones | 4 | 1,25,000 | 150 Km range on full Charge, Max. Weight Bearing Capacity:10 KG |
| 2 | Long Range Drone | 1 | 4,00,000 | 650 Km range on full Charge, Max. Weight Bearing Capacity:25 KG |
| 3 | Qualified Drone Operators | 4 | 50,000 | Per Person Per Month Salary |
| 4 | Management Team | 5 | 1,00,000 | Average Salary Per Person Per Month |
| 5 | Software | 1 | 25,00,000 | (end-to-end drone operations and management system) |
| 6 | Software Development Team | 2 | 70,000 | Average Salary Per Person Per Month |
| 7 | Support Staff | 4 | 20,000 | Average Salary Per Person Per Month |
Division is sharing office space with parent entity & contributing Rs.30,000 including rent, internet, phone & electricity etc. for their share of facilities utilization.
Please note:
- It Is prerogative of Leader/CEO to recognize his talent pool and assign task to various department heads
- All the suggestions/Plans should be backed by Data and Logic.
- Precise and crisp submissions are advisable.
NOTE:
- Submissions should be very crisp and focused
- While writing your solution, mention 'Image name' instead of inserting an image in that area and upload that image in the Attachment section with the same name
- If you are attaching any excel sheet, please convert it into pdf file Or Image and upload.
- Submission links will be live from 11-03-2021
- Every participant will submit their solution on their own dashboard.
- Format of submission:
- Assignment Taken: Mention assignment/s, you have taken for your department
- Title: (Give a title to your solution)
- Case understanding: 3000 Characters max - Problems you understood from BSC, Pertaining to your department
- BCS Solution Summary: 3000 Characters max - Summary of proposed solution
- Solution: 20000 Characters Max (Mention Management principles used to derive solution)
- Conclusion: 3000 Characters max
- Do not use heavy images or files as Chart and images should not be more than 50 kb
- PowerPoint Presentation will not be considered as the main solution, Teams should adhere to the above-mentioned format, If you wish to share a presentation you may attach that using upload tool on Business Case Solution Submission Page. Your PPT will be shown on your public solution page as an Attachment
- You can describe your attachment in text box given below attachment tool.
- Last date and time for submission: - 14/03/2021 21:30 IST
Voting Weightage Table | Semi Final NMO S3
| Role | Star | Points Conversion |
|---|---|---|
| Judge | 1 | 500 |
| Industry Expert | 1 | 300 |
| Expert Faculty | 1 | 300 |
| Registered Participants | 1 | 10 |
