At first, the IT Department should look for solutions to stabilize the existing technical faults that are hampering the current business sales.

• Authority and Responsibility

        Unheard complaints of the customers and their queries

1. If the customer always has to find the contact details of the corporate office and write an email for every complaint, he/she would rather prefer to walk out of its services since time is of the essence here. We as IT professionals suggest providing an RPA Automated request registration system at the homepage of the app itself. Just click at one go and you will be available with your options of chat, complaint registration, and queries.
2. After every purchase and delivery of the item, the customer will be shared with a link to provide their feedback and ratings so that we could evaluate ourselves to become even better and robust.

• Unity of Command

Missing Deliveries and Tracking of the perishables

1. IT Professionals need to develop a Database Management System to incorporate the Unique Customer Product Code so that there is the possibility of negligible human error and every transaction is being captured in the ERP system on a real-time basis.
2. The IT Department will also need to have a Warehouse management system to have a foresee on the perishable product quantity so that they can be given away in discounts or free which may indirectly increase the confidence of the customer and also not affect our sales.
3. Through data Analytics and AI and ML based forecasting, we could establish an initial stage of Supply Chain which will be beneficial for further scaling of the company.

Since it is a start-up we the IT Department is planning to go for Cloud based and open source ERP system so that it doesn’t put an extra burden on the Finance Department on our journey of scaling.

• Unity of Direction and Degree of Centralization

With the visibility of sales, operating costs, revenue, and Production through Dashboards the IT Department can help the Senior Management to take an efficient and quick decision which will make a strong foundation for the organizational structure of DND. The IT Department will be responsible for authorization access to these dashboards at different levels.

• Division of Work

1. Different people with different technical skills can help the scaling of Organization by making the pre-existing app more user friendly and interesting. We could use the shoptimize concept for tagging of products as per calendar date requested by customers.
2. We can enhance the app with real time tracking option with ETA facility. Along with it we can display customer reviews and ratings of our app to boost customer confidence.
3. Finally, to ease the problem of the subscribers in the non-dense areas the IT Department can enable the BHIM UPI payment mode instead of the wallet recharge to ensure user-friendly payment options.

Cost Analysis for Technological Advancement

• Software:

         SAP Business One ERP: It’s a starter Package designed for start-ups and small businesses

          Cost: $39 per month per user with a one-time fee of $1357

           i.e. ₹174620 for two corporate employees of IT annually.

b) Tableau Subscription open-source

Cost: $42 per month per user i.e₹ 38113 for one IT employees annually

     Total: ₹38113+₹174620 =₹212733 annually.

• Hardware:₹17000

1. Fundraising Proposal

In collaboration with the city Marathon campaign, NGOs and big brands spread the message for Eat Healthy, Think Healthy, DND can organise a fundraising event. It can also opt for crowdfunding by making people aware of the sorted life that its services can provide especially to the old age generation who are mostly confined to homes.

1. Organization Tagline

“Go Fresh Go Healthy Think DND”

1. Key Performance Indicator

• Marketing

1. DS (Demand and Supply) Tracker for Supply Chain
2. Active Users

• Finance

1. Customer Conversion Rate for IT
2. Customer Life Time Value
3. Customer Acquisition Cost (total expenses of acquiring new clients/total new acquired new clients)
4. Operational cost as a percentage of Revenue
5. Gross Margin ((Total Revenues-total costs of production)/Total revenues*100%)

Both Finance and Marketing will function with support from IT and in parallel with HR.