BCS Solution SummaryThe SWOT analysis and a Vision Document will help the entity to know its environment and how to operate in it. SWOT analysis will help to understand the factors affecting business and make plans and effective decision making. A Vision Document will describe a compelling idea, project, or other future states for the organization's product or service.

Solution

SWOT ANALYSIS.

 

STRENGTHS	WEAKNESSES
Hyperlocal delivery partner Self- funded Presence in 3 cities Strong corporate team Multiple features in-app	The inefficient and ineffective delivery system Inaccessible email id Lack of customer satisfaction, frequent complaints Weak inventory and quality management Perishable nature of products Financial stability
OPPORTUNITIES	THREATS
Existence of potential market share Room of improvement exists The scale of operations can be increased Online presence Marketing opportunities Necessity products	Traditional competitors New entrants Inaccessible market share Frequent technology development

 

SWOT-   STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS.

SWOT analysis is a strategic planning technique used to help a person or an organization identify its strengths, weaknesses (influenced by internal factors), and opportunities and threats (external factors).

DISCUSSION

DND (daily needs delivery) LLP was formed by Sam Malhotra and Rajish Gupta in 2017. The LLP started with the debt-free source of funds of 15 lakhs is an app-based ordering system that provides for dairy products- milk, cottage cheese, and curd. This entity has grown over in 3 cities – Bengaluru (head office), Delhi, and Hyderabad. An evaluation of the current business environment and internal capabilities is conducted by SWOT analysis.

STRENGTHS

THE LLP has its roots in 3 metropolitan cities where e-commerce is on the rise. An app-based business that meets daily dairy requirements of people has a bright future, which has lea to increase in operations of DND. Moreover, they have a hyper-local delivery partner team of 80 people and a skilled corporate team. With features like delivery calendar, wallet payments provide transparency and an effective delivery system. These strengths work together to produce a cohesive business, where the entity endeavors to offer great products and customer services to improve sales.

WEAKNESSES

Despite the strengths of the business, there are also several weaknesses. Firstly, a lack of customer satisfaction. There has been a lot of complaints regarding wrong or no delivery of products, inaccessible email id, quality of products delivered. This has to lead to a fall in customer loyalty that they are on the verge of discontinuing services.

Another problem is the loss of inventory due to the perishable nature of goods. Further, some parts of subscriber's services have not started yet, which results in loss of market share. Also, DND is facing cash flow problems and a low current ratio.

OPPORTUNITIES.

Apart from the internal strengths and weaknesses, the external environment provides a lot of opportunities. As strength-opportunities go, there is still room for improvement available in every aspect of the business. The service sector is emerging in e-commerce, which provides it an excellent platform for the future. There are a lot more marketing opportunities available in the market. Even weaknesses can be converted into opportunities by gaining the lost market share. Inefficient and ineffective delivery systems can be improved.

THREATS

The dynamic business environment also introduces risks. DND deals with daily needs products, which are generally provided by traditional competitors. Convincing customers to use DND's services would be a challenge. Moreover, new entrants are coming as the market is similar to perfect competition. Frequent technological advancement is also a challenge.

CONCLUSION

The DND LLP is in a stage of survival of the business. There are a lot of opportunities available that will turnaround the business. However, if problems are not solved timely, it will result in an accumulation of losses and shut down of operations. A proper training to staff, effective marketing, building customer loyalty, financial support, and implementation of a quality management system will provide the solution for the same and bring the entity back on track to achieve its objectives.

 

 

(2.) VISION DOCUMENT.

TABLE OF CONTENTS

1. INTRODUCTION……………………………………………………………………

          1.1Documentation purpose and scope……………………………………

           1.2 Reference…………………………………………………………………………...

2.POSITIONING………………………………………………………………………….

        2.1Business Opportunities……………………………………………………...

2.2 Problem Statement…………………………………………………

2.3Product position statement………………………………………

2.4Customer Requirement……………………………………………...

2.5Customer Satisfaction………………………………………………..

3.STAKEHOLDER AND USER DESCRIPTION………………………………...

3.1Stakeholder description……………………………………………….

3.2User Environment……………………………………………………….

4.VISION STATEMENT………………………………………………………………

5.PRODUCT OVERVIEW……………………………………………………………

5.1Product perspective…………………………………………………

5.2Assumptions and Dependencies………………………………

5.3Needs and Features…………………………………………………

5.4Alternatives and competition………………………………….

6.OTHER PRODUCT REQUIREMENTS……………………………………..

6.1Licensing and registrations………………………………………

6.2IS0-9001 certificate………………………………………

6.3 Test plans……………………………………………………………….

6.4 Platform Requirements……………………………………………

6.5 Performance Requirements……………………………………...

6.6  Standards…………………………………………………………

6.7Documentation………………………………………………………

 

INTRODUCTION.

1.1 Document Purpose and Scope

This document outlines the vision for the Daily Needs Delivery, LLP (DND). The purposes of this document are -

•Identify and agree on the problems faced by users and the effects of those problems on productivity and efficiency.

•Gather and describe customer requests for the delivery.

•Propose a solution (new development or alternative).

•Identify any constraints to the proposed solution.

•Identify stakeholders and users.

 

The scope of the document is limited to the coordination and facilitation of requests between customers and the LLP.

 

1.2 Reference

'Vision document for next five years – quarter- finals; business case study, NMO 2020

2.POSITIONING

2.1Business Opportunity.

DND LLP is an app-based ordering system that provides for daily need products- milk, cottage cheese, and curd. It is a startup LLP, which is a debt-free entity by February 2020 and has a huge market ahead of it to cater. Since the customer base, as per market trends moving towards e-commerce, this startup has a huge future ahead.

2.2. Problem Statement.

 

The problem of	customer complaints about missing and wrong deliveries improper feedback by customers employee attendance inventory management leaving customers improper supply network increasing competition inadequate cash flows and current ratio.
affects	general management marketing department finance department HR department IT and business analytics department Business advisors Leadership
Causing the impact of	Ineffectiveness and inefficiency in overall business operations and management.
A successful solution would provide.	By overcoming the problems of management and operations and smooth functioning in the organization. Retention and increase in customer base and improvement in brand value of the entity.

2.3 Product Position Statement

For	Top and middle-level management
who	Will provide solutions and suggestions to survive and build the business
The simulation is	The software product and organization structure and function
unlike	Other app-based delivery systems which provide online food deliveries or groceries all day.
our	App specializes in the delivery of dairy products t our customers daily where they can manage their requirements from time to time before the delivery of the product.

 

 

 

 

 

 

 

 

 

 

2.4Customer Requirements

the customer seems to require

• timely deliveries
• quality product
• proper feedback systems
• some additional advantages from our entity that why they should

use our services rather than other means.

2.5Customer Satisfaction.

Customer satisfaction is the key to the whole business as a service business. The happier the customers are, the better it is for business. However, the frequent customer complaints and dissatisfied customer is the primary problem entity facing. In the next five years, the organization aspires to not only retain the customers but increase its customer base and its brand value.

 

3. STAKEHOLDER'S AND USER DESCRIPTION

1. Stakeholder Description

 

NAME	REPRESENTS	RESPONSIBILITY
Disha Joshi	Organization leader	Provide a healthy and improvised working environment Provide the path to achieve goals timely
Jasneet Kaur	General management	Coordination among different departments Planning and supervision.

 

1. User Environment

 

NAME	DESCRIPTION	STAKEHOLDER TYPE
Human resource	Maintain and training an adequate workforce	General management
Marketing department	Promotion and branding of the entity	General management
Finance department	All finance related issues like investments, cash flows, returns from projects, budgets.	Genera management, leadership
IT and business analyst	App developing and business statistics. Facilitating Information and statistical data to other departments.	General management
Business advisory	Assisting various departments Legal matters Growth opportunities	leadership
General management	Coordination among various departments and leader of the organizations Planning and supervising The smooth functioning of the organization.	Leadership

 

 

 

4.VISION STATEMENT

 

 

"THE MISSION OF DND LLP IS TO PROVIDE HIGH QUALITY AND NUTRITIONAL DAIRY PRODUCTS AND MAXIMIZE CUSTOMER SATISFACTION THROUGH BEST DELIVERY SERVICES IN INDIA. "

 

The DND, LLP, aspires to be in at least three cities in every state of India by 2025. It also looks forward to –

• Expand in range of products delivered to 20
• Increase its scale of operations.
• Gain the title of the best delivery app by 2025
• Increase its workforce
• Maximize customer satisfaction and shareholder wealth.

5.PRODUCT OVERVIEW

5.1 PRODUCT PERSPECTIVE.

The DND is an app-based platform where customers mention their daily dairy requirements, which is delivered to them by morning. The organization aspires to make significant and reputed brands like UTTAM, Verka, Amul, Mother Dairy, and similar companies to use DND's platform as their distributors.

   5.2 ASSUMPTIONS and DEPENDENCIES.

 

ASSUMPTIONS	DEPENDENCIES
The market base will increase or remain constant	Requirements will increase or remain constant.
E-commerce will increase.	Market trends and governmental policies
The scale of operation will increase	Further investment in storage and delivery facilities. (stats given in the case study shows growth prospect) .

 

 

5.3 Needs And Features

 

NEED	PRIORITY	FEATURES.
Customer satisfaction	High	Timely deliveries Quality products Rewards and gifts
Employee training	High	On the job training Performance-based incentives
Increase marketing	Medium	More advertisement Engaging digital and social media platforms Direct selling and demo services.
More Investments in R&D and operations	High	Venture capital to be promoted Government schemes Loan from bank
Supply chain and operations	high	Cold chain storage Better delivery equipment Recycle waste
Establishing QMS	High	ISO 9001 implementation Control checks. Random sampling
Expansion of services provided.	Low	Increase in variety of products within dairy itself introducing evening deliveries
Innovation in-app	High	better feedback system make it more convenient to access more visual content customer individual requirement calendar
Increase customer base	Medium	enhance marketing and branding increase recommendations from customers.
Branding	High	build a reputation in the market- CSR, environment-friendly operations
Engaging more suppliers	Medium	engage more reputable brands to use our distribution platform
Maintain current ratio	High	Manage financial requirements  avoid  extensive marketing Focus on R&D
Engaging customers	Medium	Point system to be introduced Gifts and rewards on earning specific points Extra supplies on the festive season.

 

5.4 ALTERNATIVES AND COMPETITION.

There are already traditional competitors that have been in business for quite some time. Since buying dairy products is like a daily habit, it would be hard to make customers switch this habit of buying from their longtime service providers. Moreover, the delivery business is not new, and there are many big competitors like Easy Day and others who have a bigger scale of operations and resources. In addition to this, new entrants are also entering the market with innovative ideas.

 

6.OTHER PRODUCT REQUIREMENTS.

 The other RequirementRequirement of this product is

6.1LICENSING AND ONLINE REGISTRATION

.6.2 ISO-9001 CERTIFICATION

6.3TEST PLANS, TEST CASES, AND USER ACCEPTANCE TEST PLANS

6.4.PLATFORM REQUIREMENTS –

We plan to compile and run the application on a Windows, Linux, and Mac OS X and android environment. The client requires having a computer or phone with any of these operating systems.

     6.5  PERFORMANCE REQUIREMENTS

We would like to be able to reduce the load on run time, therefore plan for allowance for multiple algorithms run-time selection for comparative studies on any aspect of visual realism to run-time performance and memory usage in our DLD app. Be able to support multiple displays without slowing down the system. ALL I/O devices should take into account the level of detail, which will be handled by the algorithms to avoid unnecessary computations yet delivering adequate visual quality.

As in for staff, regular performance evaluation and tests to be conducted

For products, a proper quality check through an established and regularly revised control system is to be implemented.

6.6 Standards.

Take into consideration the educational value of teaching and learning computer and its languages, management studies, financial and marketing expertise, and physical-based simulations. It will be done by structuring the training program, comments, and documentation per consistent naming and relevant conventions. It will be highly crucial for development projects.  

6.7 Documentation.

Necessary documentation is to be done as and when required by the norms of the quality management system, legal compulsion, audit matters, and in similar circumstances.

In addition to that, meetings, reports, new projects will be documented. More of the documentation will be done in digital form and rest in paper form.

 

MANAGEMENT PRINCIPLES.

Almost all the management principles, H. Fayol's general management principles and FW Taylor's scientific principles, are applicable in one or the other way. In further, each department's respective principles come into play. The management principles identified and relevant to this case study are-

 

General management principle-

1. Division of Work

The employees are specialized in different areas, and they have different skills. Therefore, work is divided for specialization that promotes the efficiency of the workforce and increases productivity.

        2.Authority and Responsibility

 The accompanying power or authority gives the management the right to give orders to the subordinates. This comes crucial in leadership and general management stage.

3.Discipline

This is about obedience. It is often a part of the core values of a vision in the form of ethical conduct. DND needs to be disciplined in its action.

4.Unity of Direction

All employees deliver the same activities that can be linked to the same objectives. All events must be carried out by one group that forms a team. These activities are decided by planning.

5.Remuneration

Motivation and productivity are close to one another as far as the smooth running of an organization is concerned. There's been a lot of complaints regarding the delivery workforce

6.Stability of Tenure of Personnel

Management strives to minimize employee turnover and to have the right staff in the right place. This is the main focus of DND.

7.Initiative

Employees should be allowed to express new ideas. This encourages interest and involvement and creates added value for the company. This principle is the key for survival and growth of DND, LLP

 

8.Esprit de Corps

This principle of management stands for striving for the involvement and unity of the employees. Managers are responsible for the development of morale in the workplace, individually and in the area of communication. IN this stage of hardship. DND needs to be motivated and work effectively and efficiently.

Other principles like the scalar chain, unity of command, and direction order comes into play but are moulded in respect with needs of the organization. DND works in a matrix rather than straight-line management.

Scientific principle.

1.Science, Not Rule of Thumb:

To increase organizational efficiency, the 'Rule of Thumb' method should be substituted by the methods developed through scientific analysis of work. This is where IT and business analysts come into play.

2.Harmony, Not Discord:

Both the management and the workers should realize the importance of each other. It becomes possible by-

• sharing a part of surplus with workers
• training of employees,
• division of work
• team spirit
• positive attitude
• sense of discipline
• sincerity etc.

 This all is in DND plans.

3.Cooperation, Not Individualism:

This principle is an extension of the principle of 'Harmony, not discord' and lays stress on mutual collaboration between workers and the management. Therefore, instead of removing employees, DND focuses on providing training and incentives to improve performance.

4.Development of each and every person to his or her greatest efficiency and prosperity:

The efficiency of any organization also depends on the skills and capabilities of its employees to a great extent. Thus, providing training to the workers was considered essential to learn the best method developed through the use of a scientific approach.

Leadership management principles-

A leader should cover all the principles -

• Time management
• Quality management
• Strategic management
• Leadership management
• Operations management
• Leadership styles

This is because a leader is nowadays is not only a command giving position but someone who has motivation and skill to lead with broad knowledge.

Optional Assignment

ConclusionSWOT ANALYSIS- The DND LLP is in a stage of survival of the business. There are a lot of opportunities available that will turnaround the business. However, if problems are not solved timely, it will result in an accumulation of losses and shut down of operations. A proper training to staff, effective marketing, building customer loyalty, financial support, and implementation of a quality management system will provide the solution for the same and bring the entity back on track to achieve its objectives. VISION DOCUMENT- The vision DOCUMENT provides the foundation for strategic planning. Without the mission or vision statement, there is no basis for the strategic plan of an organization. There is no direction for the organization to go in. The mission statement tells who the organization is and what they stand for. The vision document gives a broad overview of where the organization sees itself in the next few years. These statements should be revisited and edited annually or as major changes in the organization occur. The staff should be included in the strategic planning process. They are able to give to provide insight from their personal experiences in their career field.

Attached File Details