Case UnderstandingThe problems identified from my side for the Human resource are as follows 1) Absence of a robust mechanism and process to track the accountability and check on check process between organization and delivery partners Currently there is no prominent system in place which can in real time track the missing deliveries and hold the delivery partner or person accountable for the error. The absence of a vigilant tracking mechanism is letting the delivery boys off the hook and promoting a callous approach towards their jobs. MANAGEMENT PRINCIPLE :CARROT AND STICK METHOD 2) Quality of the products made not getting a Wow response from the customer In a fast moving essential consumer goods oligopolistic market, it is a better quality product and better services which gets an organisation to bite into the market share.The foul smell and bad taste is putting a question mark on the Quality Assurance aspect of the organisation. MANAGEMENT PRINCIPLE : ORGANISATIONAL RESTRUCTURING is required and a Quality assurance department needs to be put in place 3) Fading Customer loyalty because of slow process orientation & Feedback in Non dense areas The non dense areas currently have low market share in a high-growth market. This can be cashed upon with a First Movers Advantage and a very easy to use simple customised app for the rural customers MANAGEMENT PRINCIPLE :BCG MATRIX: Question mark position can be cashed upon 4)Low motivation levels in the employees Currently annual losses are accounting up to 68,55,000 Rs and the overall feel of the business is not good. This is reflecting on the employee morale and the way they are going about their job.No incentives or Rewards & Recognition scheme is in place to propel or motivate employees to push themselves further and walk the extra mile MANAGEMENT PRINCIPLE :PROFIT SHARING PLAN OF INCENTIVE SCHEME can be put in place for incentivizing productive employees