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SEMI FINAL | BUSINESS CASE - BCS 05

General Manager Submission BCS 05

NMO 2020

PROPOSAL FOR FUND RAISING FOR CHARGING STATIONS FOR ELECTRIC VEHICLES

Submission Date & Time : 2020-04-11 04:23:46

Submitted By: Jasneet kaur - General Manager From Team Fire

Assignment Taken
FUND RAISING PROPOSAL
Case Understanding
Our organisation is the Start-up. We have a team of 8 members in which 2 of your team members are automobile technician & 1 member is an electrical engineer, 1 computer science graduate, 2 team members have experience of marketing and Remaining 2 members are post graduated in the management program. Every team member have experience in their field which will help us in our business growth. The future of the country is Electric Vehicle. As many organisations are working for increasing their market share in India for the electric vehicles for which Charging Stations are higher in demand in the market. Our organisation basically provide E service on battery charging, battery replacement, Pickup then vehicle and unload to nearby garage. Initially we have solar system on our workstation which has capacity of 2 KW(kilo watt) power generation and 1 vehicle on which solar system has installed of 1KW capacity of power generation. And apart from solar system we also have traditional of power sources
BCS Solution Summary
The Electric Vehicles are the future of our country. The Government also target to switch to e-vehicles in the near future which is better alternative to fuel-based automobiles to mitigate air pollution. The Indian government aims to build a network of charging infrastructure throughout the country which is good opportunity for the start-up and also giving the incentive for generation of green energy. As the most of the auto industry has been complaining about the lack of charging support directly discouraging their interest in switching vehicles to electric. The lack of Charging Stations develop the fear that if vehicle will run out of charge and no charging station near them what they will do. So our mission is to provide E service on battery charging, battery replacement, Pickup the vehicle and unload to nearby garage, and if any excess of generation of electricity sold to DISCOM at government decided rate., which will boost the public interest in commuting between cities, enabling a smooth and sustainable transition to a future-oriented mobility solution. Our company will use the solar system to provide the charging service to the customers. Our future plans is to reach the different states and remote areas for providing charging stations which encourage the people to buy the Electric Vehicle
Solution

The activities of our business is to provide the:

  1. Services of the charging stations running with the solar panels.
  2. Providing services at the customer place with e-vans which carries the charger attached with solar panels which help to provide the charging services at their place.
  3. The customer can give a call or a message on the app when they need the help for charging, replacement of battery or any technical support.
  4. Services to bring the vehicle to the nearest service station, if big problem arises.     
  5. Customers can contact us through app if they got stuck in in the area where no charging is available.

For establish this business we require the initial investment   and the funds are used for the following purposes:

  1. Installation Charges
  2. Maintenance Charges of E-vans
  3. Investment in purchasing parts needed to build charger
  4. Invest in getting local certification from the authorities
  5. Installation of Solar Panels
  6. E-Vans
  7. App Software
  8. Regular day to day expenses in starting days

Problems/ Solution

There are many problems arises in the businesses. We have to make a problem planning to know our threats and opportunities to achieve our goals/ objectives.

  • In the business of Electric vehicle charging stations, the time taken for charging vehicle is the problem. As the fast chargers are required for less time consumption for charging which is very costly.

We have targeted these two main points for our USP.

We have level 2 and level 3 chargers and solar panel at the top. For level 3 chargers, the charging time is less than one hour but however it is costlier. For level 2 chargers, the charging time is around 6 hours but they are cheaper.

We have different charger types therefore , we can get multiple vehicles charged at same time having different charging demands. Thus, solving the problem of less charging points.

These features will help in fostering the sales exponentially because high charging time and less charging points were the main reasons of people not purchasing EV vehicles.

  • We have used the app to reach the customers as fast as possible. Customers can contact us with the help of app for the services of charging, battery swapping or any technical support. If any customer stuck at any place where charging is not available, they can contact us for help through our app.

We can make contact with other service providers to provide the services to our customers in the places where we are not able to reach this will help us to expand our business and market share and it will increase our customer and it provide the satisfaction to them.

Goals and objectives

  1. Increasing Revenue: At the initial stage increment in Revenue but in future by the increase in the E-vans or increase no of charging stations we will increase our Revenues. We also generate revenue by advertising on the charging stations. In future, we will establish our own brand which also help in increment in our revenue.

2. Manage cost: In the starting of vehicle only one vehicle is our own vehicle which will cost us Rs.12Lacs and after 2 Month we take another vehicle on lease. In this way we will manage cost for new business at initial stage.

3.Customer satisfaction: We provide the services through the app. If customer is got stuck we can provide the services at their place which help to develop the customer satisfaction. Providing services on time will help us.

4.Best Services: As our team is committed to each other and bound by trust. So they provide the best services with their performance excellence.

5.Growth of business. At initial we start the business at 4-5 cities but in future we will cover cities and other states with the increase in the customer of the electric vehicles.

Our vision to become the choice of the customers and respected company -- as measured by our customers, our employees, our shareholders, and the community we live in. Our values are critical to our success. These values include:

Performance excellence. We act like responsible owners, always seeking to meet or exceed expectations.

Teamwork. We act as a team, committed to each other, and bound by trust and loyalty.

Integrity. We treat one another, and all our stakeholders with dignity and respect.

Procedures/Scope of Work

  • Our organisation shall tie up with other companies selling the electric vehicles to provide the services to their customer. We shall also make the contract with the companies who provide the services of peer-to-peer ridesharing, taxi or food deliveries. So that shall charge their vehicles from us.
  • We also make contract with the other companies for the advertising of their company in our charging stations.
  • We can make contact with other service providers to provide the services to our customers in the places where we are not able to reach this will help us to expand our business and market share and it will increase our customer and it provide the satisfaction to them.

We shall hire the following for the business:

  • Telecalling staff

The role of tele-calling staff is to ensure the entries are correct and complete, contact customers to clarify incomplete or unclear details, coordinate with customer services to collect data, cross refer data reports with customer logs, provide field support to customer if needed.

  • Automobile  technician and their responsibilities are:

An Automotive Technician is responsible for the repair and preventive maintenance of automotive equipment. Duties include performing emissions inspections, diagnostic testing of vehicles, and replacement of worn components. The Auto Mechanic work on brakes, engines, steering, and electrical systems. Automobile technician service and repair electric and hybrid-electric cars. This job involves diagnosing, maintaining, and repairing these vehicles.

Budget/ Estimation by Disha joshi( Financial Planning)

Startup Expenses    
 EVS ( E-VECH SAVIOUR)    
     
     
Sources of Capital    
     
Owners' Investment (name and percent ownership)    
owners fund   ₹ 46,00,000.00
Total Investment   ₹ 46,00,000.00
     
Bank Loans    
Bank 1   ₹ 1,80,000.00
Total Bank Loans   ₹ 1,80,000.00
     
Other Loans    
Source 1   ₹ 1,20,000.00
Source 2   ₹ 0.00
Total Other Loans   ₹ 1,20,000.00
     
     
Startup Expenses    
     
     
Leasehold Improvements    
Item 1   ₹ 60,000.00
item 3   ₹ 60,000.00
Item 2   ₹ 60,000.00
Total Leasehold Improvements   ₹ 1,80,000.00
     
Capital Equipment List    
Patents   ₹ 2,00,000.00
Equipment   ₹ 12,00,000.00
Fixtures & Furniture   ₹ 25,500.00
software   ₹ 5,00,000.00
initial batteries purchased   ₹ 1,50,000.00
Other   ₹ 2,81,100.00
Total Capital Equipment   ₹ 23,56,600.00
     
Location and Admin Expenses    
     
Rent & Related Costs   ₹ 36,000.00
Prepaid insurance   ₹ 0.00
Pre-opening salaries    ₹ 0.00
Other   ₹ 0.00
Total Location and Admin Expenses   ₹ 0.00
    ₹ 36,000.00
     
Advertising and Promotional Expenses    
     
     
advertising   ₹ 5,00,000.00
Travel/entertainment   ₹ 0.00
Other/additional categories   ₹ 0.00
Total Advertising/Promotional Expenses   ₹ 0.00
    ₹ 0.00
    ₹ 5,00,000.00
     
Other Expenses    
general expenses   ₹ 27,400.00
Vehicle on Lease   1400000
Total Other Expenses   ₹ 14,27,400.00
     
Reserve for Contingencies   ₹ 0.00
     
Working Capital    ₹ 0.00
     
Summary Statement    
     
Sources of Capital    
Owners' and other investments   ₹ 46,00,000.00
Bank loans   ₹ 1,80,000.00
Other loans   ₹ 1,20,000.00
Total Source of Funds   ₹ 49,00,000.00
     
Startup Expenses    
Leasehold improvements   ₹ 1,80,000.00
Capital equipment   ₹ 23,56,600.00
Location/administration expenses   ₹ 36,000.00
Advertising/promotional expenses   ₹ 5,00,000.00
Other expenses   ₹ 14,27,400.00
Contingency fund   ₹ 0.00
Working capital   ₹ 4,00,000.00
Total Startup Expenses   ₹ 49,00,000.00
     

Estimate Profit & Loss Account 

Estimated profit & loss account for expansion

Estimated Balance sheet

Attached below in the name of Estimation Statement

 

Conclusion
Conclusion As the future of our country is the Electric Vehicle. So the start-up of charging services to the customers is the good opportunity. As the government has many schemes to promote the Electric vehicles. According to the market survey, 75% of people don't purchase Electric vehicles due to less charging points and 60% of people due to its high charging time despite its low running cost and huge benefits for the environment. We provide the services to the customer to overcome the above problems which help for the growth of our business in the future. If proper charging system is provided to the customers. The Electric vehicles will increase in the future which will boost our business.
Attached File Details


Comments

me

Dr Saroj Kumar Dutta

Good effort, but i guess you will find it very difficult raising funds with this proposal.

me

Karn Kumar

Overall great work, I liked the budget estimation the most. As per me Projection cumulative sales will boom within 10 years of the launch and then it will be saturated and might get effected by new market threats. Keep it up the good work.