Q. Dear Mr. Raj, you completed your technical education, started your career with a bank, and then moved towards entrepreneurship. How have you decided to wear the founder’s cap?

I consider entrepreneurship – a mindset. It’s a mindset that you can apply whether you are starting up your venture or working for any company. Even when I started my career at Bank, I was keen to learn from every activity I came across and I strongly believe that had helped me become a better person and also a better entrepreneur.

See, I tell everyone that I am the kind of person that will tell you if I don’t know the answer to any questions, but I know how to find answers. I will do whatever it takes to get things done. For me entrepreneurship is to get things done – whatever it takes. And more than passion and love – it takes a sincere amount of discipline and dedication to achieve.

Well, my founder journey started way back in childhood, we started renting out Hindi and English comic books to fellow friends and colony kids for 50 paise to 1 Rupee for a day – this was the late nineties.

And when I was doing my engineering, I along with my roommate started A&A Mind Solutions. A&A stands for (Arsalan & Ankit). We were repairing laptops and desktops between Rs 100 to Rs 500, and it was a big deal for us at that time!

But besides all this, I was always keen to do filmmaking, and that what lead me to start our first filmmaking club along with my friends Ayushi and Arsalan in my Sharda University name Lights Camera Action and we made a couple of short films (The Identity & IndiaBegins) and also did couple theatre plays under the same banner. We had a lot of learning in terms of team building and team collaboration while making these films and theatre and Ayushi played a critical role in building the filmmaking club and take it to the next level. She was like a cofounder and made me learn a whole of lot things about life skills especially about leading a team.

However, post-graduation, I got my campus placement in ICICI Bank and then I started working to develop a new team and it took me one year to form a new team named Dramantram.

Dramantram started when I met Kundan Sir who also became my mentor in one of the film making workshops and then we had multiple follow-ups meetings and we formed a team and then got the company registered in 2015 in New Delhi and now Dramantram presence is across continents except Antarctica have a team of close to 25 people across the globe! Still, we have a long way to go. Kundan Sir also played a role in building me and making learning dynamics of leadership.

And now again we are starting a new journey with The DriveSales™ and looking forward to creating many more memories and values to people’s life and nation!

The most important lesson for me is to be consistent and persistent in our efforts, no matter what challenges you face, one should never give up. Yes, things will take time and but never lose patience, look up, get up, and don’t ever give up, there is a power in being resilient.

So, all the young people reading this, don’t watch the clock, do what it does – keep moving and work for your dreams!

Q. “The DriveSales™” offers primarily two solutions 1- Sales Hiring 2-Sales Training. what are the key parameters you look for, (in a profile) before you recommend him/her to a potential employer? Secondly how The DriveSales™ training is different from conventional training?

The DriveSales™ is an on-demand online platform where start-ups and enterprises, both large and small, can get easy access to vetted and verified elite sales professionals (we call them Sales Talents) and sales training programs. We are an early-stage sales tech company specializing and developing two major products, i.e., premium screened sales talent-hiring and on-demand customized sales training programs for aspiring salespeople and enterprises. We are building an ecosystem to connect companies with a verified pool of sales talent on a full-time, part-time, internship, consulting, and trainer.
Key Parameter which we look for;

• There sales skill set and industry experience.


• Their LinkedIn presence.


• If the sales talent is a student, then we need to look has the student has done something beyond the curriculum and how well their LinkedIn profile is made for potential companies.


• Other than core sales skills, we also filter out talents on their additional leadership and behavioral skills.

We are different as we are highly niched in terms of talent sourcing as our focus is only and only on sales hiring and we only onboard people well-versed in Business Development skills by making them go-though our stringent 4 step onboarding process to test their domain functionality and working skills.

We are intent on building the world’s biggest sales EdTech company. While we were doing market validation, we understood that people can achieve great things in sales with the right guidance, the only thing that was missing was access to relevant instructors and mentors, thus leading us to the launch of The DriveSales™ - Sales Academy.

According to the India Skills Report by Wheelbox, the employability of Indian MBA graduates has seen a 3% drop over the last year. Annually about 3,60,000 MBA students pass out from 4000 B-schools in India and 61% are unemployable due to skill gaps and lesser work experience, the study says. Indian MBA graduates have lost their edge and there has been a drop in their employment over the last few years, a new report suggests.

Hence, we are in the process to launch a variety of short-term and long-term certifications and courses for both aspiring as well as working sales professionals. Our core intention is to make MBA students from Tier-II and Tier-III colleges and universities to be white-collar sales jobs ready as soon as they pass out from their colleges.

With The DriveSales™ - Sales Academy, we are also prepping our technology to offer a range of personalized career services in the sales industry specifically, including 1:1 mentoring sessions with industry experts to help especially working sales professionals get past the challenges in their career trajectory.