SELCO India is a company which provides Solar solutions to low-income groups in rural parts of India. The company is making a nominal profit and growing at a rate of 20% per annum. It arranges financial solutions to its customers, by having a partnership with several financial institutions.

The Vision of the company

• Provide a low-cost product
• Provide Employment opportunities
• Provide doorstep services

The company goals are

• Product Line Expansion
• Sales Network Expansion
• Energy Service Centers Expansion
• To cover the vast Indian market

Challenges faced by the company:

• The increasing price of raw material (solar panels)
• Availability of Human resource
• Limited Product

Distribution Strategies in aligning with human resource availability:

Segment villages:

With numerous villages in India, it is impossible for an organization to hit the rural market all at once. Ideally, coverage of villages with up to 2000 and above population could be the break-even point for a distribution set-up. By doing so the percentage of villages covered comes to only 10%, however, the percentage of all the rural population covered will be substantial. 

       SELF HELP GROUP

  In almost every village there will be a self-help group for women’s. Those group has goodwill and influencing ability in the village. Hiring women from those groups can be an option for the distribution aspects and sales strategy

Use of co-operative societies: There are over 3 lacks co-operative societies operating in rural areas for different purposes like marketing cooperatives, farmers service cooperatives and other multi-purpose cooperatives. These cooperatives have an arrangement for centralized procurement and distribution through their respective state level federation. Such state-level federation can be motivated to procure and distribute consumables items and low-value durable items to the members to the society for serving to the rural consumers.

Utilization of public distributary system: The PDS in the country is fairly well organized. The revamped PDS places more emphasis on reaching remote rural areas like the hills and tribal. The purpose of PDS is to make available essential commodities like food grains, sugar, kerosene, edible oils and others to the consumers at a reasonable price. The shops that distribute these commodities are called fair price shops. These shops are run by the state Civi