As SELCO is planning to expand its reach to more consumers, proper and smart use of IT Resources to upscale the systems will be very important.

• Use of Cloud Computing:

             As the company proposes to expand its reach to several geographical locations of India setting up technologies like cloud will be very important.

             Benefits:

               1. Less investment costs:

                The services are free from capital expenditure. Cloud computing is based on the ‘pay-as-you-go’ model. SELCO will benefit from it as it will have to pay only as per its needs.

              2. 24 x 7 Availability:

               Cloud service providers maintain an uptime of 99.9%. So the company can get onto the applications needed basically from anywhere.

              3. Flexibility:

                As the requirements of the customers may be highly fluctuating in the rural areas it will be highly beneficial to set up a cloud environment as it will enable SELCO to upscale or downscale as per the requirements.

             4. Enhanced Collaboration:

               It will enable the company to set up an environment where diverse groups of people virtually meet and exchange information with the help of shared storage.

• Analyzing Data with Machine Learning:

               By leveraging the data in a smart manner SELCO can benefit from data analytics. SELCO can use big data to boost their operations and sales.

               Prevalent usage scenarios of big data in operations, marketing and sales-

               Scenarios:

                1.Price differentiation strategies: There is often confusion over setting the prices of particular products in the industry. By analyzing sales in the past and by researching in pricing policies of the competitors correct                                pricing can be employed.

                2. Calculating cost-benefit analysis