Being the head of marketing department, my primary target is to suggest ways to sell maximum products in more and more regions and achieve a decent profit so that company should invest the amount in production cost to achieve the individual goals, I will suggest the following strategies:-

• CSR programme - A large number of PSU and MNC companies participate in the CSR activities where they focus on different steps to improve the challenges faced by the rural people. Some examples are:-

1. Karnataka Bank Ltd ,as a part of CSR activity, has installed 60 solar lights to illuminate the walking path of Kadri Park in Mangaluru city in 2018 (ref. "https://www.thehindubusinessline.com/money-and-banking/karnataka-bank-focuses-on-solar-projects-for-csr-activities/article8998280.ece").

2. Mantri S.E.V.A. illuminates rural Karnataka with solar bulbs as a part of CSR (ref. http://indiacsr.in/mantri-s-e-v-a-illuminates-rural-karnataka-with-solar-bulbs/ ) etc.

          Hence from the sales point of view, SELCO can collaborate with such companies to distribute their products starting from the nearby locations they operate from i.e. Karnataka, Orissa, Bihar etc. so that they can get grants from CSR with some margin profit along with their objectives being fulfilled. 

Conferences and Trade Fairs for Solar Exhibitions and Rural Development-  One of the best strategy to get good sales and business is to attend and showcase products in various solar exhibition conferences and trade fairs. Attending and showcasing in Trade fairs and conferences not only help the sales people to get leads and appropriate clients, but also help in updating the existing products and coming out with new innovations from various challenging drawbacks discussed in that area

Collaboration with various Rural Management institutions - Collaborations with various institutes which provide PGDM courses in Rural Management can add to an advantage. Students from institutes like Institute of Rural Management,Anand; XIMB Bhubhneshwar, We School, Mahatma Gandhi Institute of Rural Energy and Development can act as the agents to go door to door and can work upon the given products in rural areas and gain enough data useful for the sales team to approach to such areas at a much lower cost. This not only will help SELCO to improve the sales network but also they can work on more products to improve their expansion in product line

Providing Training to Manpower - SELCO can start paid training cum job the ITI degree holders on how to install solar solutions both digitally or in their company itself hand on experience. This will not only help company to gain money but also to train eligible ITI degree holders and useful for energy service centre expansion as well.