QUARTER FINAL | BUSINESS CASE - BCS 01

Head of Marketing Department Submission BCS 01

NMO Season 1

Business Expansion Strategy for ‘SELCO INDIA’

Submission Date & Time : 2019-03-24 05:01:05

Submitted By: Varun Dave - Head of Marketing Department From Team Kalam

BCS Solution SummaryThrough our action plan we expect 'SELCO India to grow 11x in net income and 3x in customer reach. We suggest a 3 tiered strategy of Market Expansion, Market Development, and Product Development as our marketing solution. Our plan will add some 8,40,000 new customers and 60 new ESCs by 2025.
Solution

Expansion Strategy

  • Market Expansion: Target existing market (Karnataka) through existing products
  • Market Development: New Geographies (Bihar, Tamil Nadu) through existing products
  • Product Development: New products customized for existing and new geographies

Target Audience: Consumers, Influencers like Village heads, Initiators like Self-help groups, Institutions such as schools and hospitals

Promotion Strategy: Major focus on personal selling and direct marketing but a due commitment to Advertising and PR as well.

New Products: Focus on farming equipment, cooler and fans, solar boats for coastal people, etc.

For more details please follow the attached file.

Attached File Details

Comments

Manish Raj

Marketing Plan Of Team Kalam Is Good, Inputs from Varun are precise and well researched, Good Job Varun!! Keep On learning.





Participant

Varun Dave

Merkle Sokrati, Business Analyst