NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 04 | Airway Delivery: A New Business Opportunity
Submission BCS
Business Case Solution -Marketing Department
Submission Date & Time: 2022-02-10 10:21:31
Event Name: NMO S4 Sprint One - SB Patil
Solution Submitted By: Shivraj Mahesh Ubare
Assignment Taken
Projections of the Brand Journey included in the marketing plan.Case Understanding
Our company, Elite Courier Services, is a courier service with locations all over India and can deliver to almost any pin code. The company's board of directors has decided to enter the 'Hyper Local Delivery area,' with the goal of doing local deliveries using drones. All of the essential approvals have been granted to our organization. Trials and successful test deliveries are conducted. Due to the high expense of "Long range drones," the company has decided to launch its business as "Short Range Drone Based Services" rather than "Long Range Drone Flight Operations." The company intends to develop an end-to-end Drone Operations & Management Platform that will allow for rapid business growth. The company has completed numerous successful beta testing deliveries for early partners, including food delivery providers, a few pharmaceutical chains, and internal local deliveries, and is looking forward to continuing to do so.BCS Solution Summary
Elite Courier Services plans to open its hyperlocal delivery services and soon expand into surrounding large cities to increase its service offering, which will include a drone-based courier service. This will be accomplished by actively marketing to the younger audience, who place a high value on speedy delivery. As a start-up delivery service, it will require marketing, which will include logo creation, brand setup, market trends, market competitors, and brand positioning in the future.Solution
1. Product Service
- Empowering small agencies
- Provide offerings to large organizations
- Website or app to order products from nearby businesses
2. Pricing Strategy
-Subscription-based model will be implemented
-Prices based on the weight of orders
-Customer will benefit either free or subsidized delivery according to the plan
3. Place
-Area to be covered
-Population density
-Availability/set-up cost of support infrastructure
-Eagerness of the population
**Target Market**
-Clinics
-Supermarkets
-Café
-Households
4. Promotion
- Campaign
- Co-Branding
- Reward System
- Promotional Activities
Conclusion
 Conclusion Drone services are more convenient and faster than traditional delivery methods. Marketing strategies will aid in the development of an ecosystem for these businesses, as they are beneficial to a big consumer base.Attached File Details
View Attachment file (Final Case Study Marketing Department.pdf)Video
The attached pdf file is having all the information related to the marketing department for the Elite Courier Services.Comments
Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
Title: NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 04 | Airway Delivery: A New Business Opportunity
Type: Case Study
Stream: Management
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