Marketing Plan for new business of Airway Delivery

Assignment Taken

Marketing Department (Market analysis, Brand buildup, Strategy analysis, marketing over all view)

Case Understanding

Airway Delivery, is a well established courier company and wants to venture into ‘Hyper Local Delivery Space’ and has plans to conduct local delivery through drones to cut time and cost. As per rules, all flying objects in India needs to take permission from DGCA (Director General of Civil Aviation). Our company has all necessary permissions. There is a need to create awareness about drone services in customers. Trails should be conducted for consumer satisfaction or in case of B2B. Company has decided to offer ‘Short Range Drone Based Services’ which is more cost effective in comparison with ‘Long Range Drone Based Services’. Airway Delivery is most effective in case of food deliveries, urgent medical deliveries and contact less deliveries in pandemic situations like Covid-19. Many other businesses like Amazon, Flipkart, Swiggy, Zomato, Dunzo and many more are also looking forward to introduce similar model like Airway Delivery to capture market quickly. This will act as a competitive barrier. And will surely make Airway Delivery the standard setters. Company needs to make business more attractive and add value in own product to survive in market. Main focus of company should be on consumer satisfaction and their needs.

BCS Solution Summary

Airway Delivery, is a well established courier company and wants to venture into ‘Hyper Local Delivery Space’ and has plans to conduct local delivery through drones to cut time and cost. The reason behind expansion of business is huge competition in market. The Airway Delivery has chosen the mode of delivery through drones to save time and money of the people. Company needs to build strong customers and good place in market to capture as soon as possible. Application or website regarding courier service through drones should be build. Main aim is to gain profit through services provided to customers, and their satisfaction is more important. Company aims to provide services in and around India. Marketing plan in the solution will help us to understand how Airway Delivery can resolve these issues to establish their brand in the market.

Solution

Product:

Airway delivery is a courier services by drones. It is in terms of short range drone services as well as long range drone services. It will help to reduce cost or time. In case of pandemic like situation this drone services will be more effective as it is contact less servies. Customer can track their couriers or parcels through app/website. App/website should be designed in way that from teenagers to old age people can easily handle/use it.

Services:

Services provide by Airway delivery is more convenient and cost or time saving. It depends on weight or distance per km. For 0.1 grams to 500 grams  it will cost 60 Rs. , for 501 grams to 1 kg it will cost 80 Rs. , from 1.01 kg to 5 kg it will cost 100 Rs./kg , 5.01 kg to 10kg it will cost 110 Rs./kg. This is more budget friendly and time saving. Company will participate in shipping meds and immunizations, and recovering clinical examples, into and out of far off or in any case difficult to reach locales, and moving bundles, food, or different products using our solid robots. Now-a-days in Pandemic like situation this Airway Services is more convenient as it is contact less delivery. It reduces time and pollution too. Many times in more traffic areas delivery get late in this case Airway Delivery option gets primary value.

Vision and Mission:

Company’s vision is to make business more profitable and turn it into main brand in the business drone conveyance in entire India.

Mission of the company is customer’s satisfaction, needs, privacy and help people to trust our business. We need to fabricate a business drone conveyance administration organization that can well rival other driving brands in the business drone conveyance administration industry both in India.

Competition:

Amazon, Flipkart, Swiggy, Zomato, Dunzo and many more have received approval from the Directorate General of Civil Aviation (DGCA) to test fly drones deliveries in India. They have good customer groups so they can easily capture market. So our aim to capture more customers than them and be more reliable and userfriendly. We need to give good working conditions to our specialists so they can work more efficiently. Airway Delivery may face immediate competition from other modes of delivery like Amazon, Flipkart, Swiggy, Zomato, Dunzo, etc .  These corporate giants may be able to tap into these companies easily. Effective solution is that company need to utilize their existing long term relationship with customer by understanding their wants or needs and give them assurance of their privacy.

SWOT Analysis:

Strenght:

Company can provides servies in remote locations. In pandemic like situation company will continue delivery. In quarantine areas also there will be contact less deliveries. Airway Delivery is time saving, as well know due to population we always needs to face traffic and traffic is primary reason for delay in deliveries so airway delivery will be the time saving delivery. It is more cost effective because rather than roadway delivery it is more pocket friendly to every customer. The relatively small size of the staff promotes good communication and quick response to clients’ needs. The software team can monitor marketing reports for continuous development in campaigns and marketing pitch.

Weakness:

Safety issues, many of the customers have safety issues regarding their goods that will goods get delivered to them or not or they have issues of damage of goods too. As drones create noise so if there will be more than one drone it will produce more noise which will lead to noise pollution. Weather condition is also a weakness for business. Bad weather condition may leads to delay in deliveries.

Opportunities:

Airway Delivery drone’s division marketing campaign may hit the right notes by building an image of a fast and safe delivery without human intervention. In Pandemic situation customer will get easily convinced for contact less deliveries. Company will soon establish B2B services model which opens up opportunities for hybrid delivery servies. It will act as a market differentiator for Airway Delivery.

Threat:

We need to research very intensively about market analysis for Airway Delivery. We need to know about customers need and wants , we always need to get customers feedback on our provided services, and most importantly we need to do research about competitors too. Airspace restrictions is one of the major threat so we need analise that. Support from customer is very important.

Market Analysis:

Airway delivery wants to add drone services. It can add value to our customer by providing quicker and more economical hyper-local delivery services. We will try to satisfy consumers need. Customer commendation is most important , we will satisfy and prioritize their needs. It will be more flexible, customer will able to receive delivery at any time of the day or at any remote location. Delivery for more than one item will be possible. Our objective market cuts across emergency clinics that need sensitive blood tests or prescriptions, oil fixes that need new parts, inhabitants in distant towns that need key supplies and organizations that need ideal information, and so on. We are good to go the administrations the accompanying individuals and associations like corporate executives, fast food cafes, grocery stores, households, business people, etc.

Sales and Marketing Strategy:

Airway Delivery is a good option to convey parcels/packages through the help of drones in and around India. Mostly revenue will be generated from the conveyance of the medications, shipping bundles, machine segments, food or another merchandise with the help of drones. If our organisation is good plugged and halfway situated combined with compelling and dependable conveyance administrations, we will get more new clients or deals which will surely affect our increment. We are very idealistic that we will achieve our set goals for surely and we will situate our place in accessible market in and around India.

Sales Strategy:

Open business drone conveyance administration business in a unique way which will gather more public. Introduce business of drone conveyance administrations by sending emails, letters or pamphlets to our business associations, families, friends , key partners in and around India. Create a devotion plan that will empower us to remunerate our ordinary clients. Engage on roadshows inside our area to make mindfulness for our business drone conveyance administrations business.

 

Advertising Strategy:

Our business drone conveyance administration business is found all around India. We will investigate all possible ways to advance our business drone conveyance administration business. Following are some stage which we will utilize to advance and promote our Airway Delivery Business. We can placed advertisement on newspaper, radio, TV stations. We can post advertisement on web based media like Youtube, Instagram, Facebook, Whatsapp, Twitter, LinkedIn, Snapchat , google. We can brand to every one of our drone, vehicles and trucks and guarantee that all our staff individuals and the board staff wear our marked shirt or cap. We can advertise our business drone conveyance administration on our site/app and utilize methodologies that will help us pull traffic to the site/app. We can build app and provide some rewards and coupons to consumer which will attract cosumers. We can distribute our fliers and handbills in target zones in and around our area.

 

Critical Issues:

Privacy is one of the critical issue because customer will always have the fear of privacy regarding their parcels. Privacy will need to be put in first place for cosumer to get more comfortable. Another one will be environmental issue because flying drone always creates lound noise along its flying path. If there are lots of drones flying around it will create major problem of noise pollution. Moreover drones are usually flown at low altitude there are many chances to get collide with birds which creates additional environmental conditons. As drones are rarely use so there is no establish safety records. If large number of drones are in operation the possibility of getting into accidents increases.

 

Pricing Strategy:

According to price for 0.1 grams to 500 grams  it will cost 60 Rs. , for 501 grams to 1 kg it will cost 80 Rs. , from 1.01 kg to 5 kg it will cost 100 Rs./kg , 5.01 kg to 10kg it will cost 110 Rs./kg it is more budget friendly, consumer will find it more pocket friendly. We will provide several payment options to the consumer like QR Scan, online payment, payment through our app, bank transfer, etc. In light of the abovementioned, we have picked banking stages that will empower our customers to make installments for our administrations with no weight on their part.

 

Conclusion

In conclusion, Airway Delivery drone business has more scope to create a brand image in market because till now no one has created this kind of business. Company just need to focus on few things like consumer satisfaction, economical factors, governmental issues, brand developing, product developing. This business will rapidly expand in market and highly emphasize in improving its product quality and some research and development in drone technology. Airways Delivery needs to spread awareness among people about advantages of drone deliveries that is most beneficial as it reduces cost and time.

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