E.V.Effect

Assignment Taken

Assingment 3,7 and 8

Case Understanding

In this case study I get to know that existing electric vehicle market is low and Government of India is concern with less adaptation of electric vehicles. Government of India is aiming toward 30 percent of adaptation of electric vehicles by the end of 2030. Electric vehicles face certain problems such as problems low speed, less availability of charging station and operational problems in water logging areas; Although we can’t solve every problem but we can limit our solutions toward some general problem.

BCS Solution Summary

There is no business in the market who will or can solve every problem a customer have, and so do we also can't deny this fact but we assure you that we will change the scenarion of the market, with power and and charging feasibility.

Solution

Business case scenario Summary

In this case study I get to know that existing electric vehicle market is low and Government of India is concern with less adaptation of electric vehicles. Government of India is aiming toward 30 percent of adaptation of electric vehicles by the end of 2030.

Electric vehicles face certain problems such as problems low speed, less availability of charging station and operational problems in water logging areas; Although we can’t solve every problem but we can limit our solutions toward some general problem.

 

Assignments

• Decide on features (USP's) which will be present in the vehicle and how those features will help sales.
• Prepare product development plan.
• Proposal for fund raising.
• Prepare an annual operating plan for financial year 2021-22.

Solution:

       

1. LHARA ss (Scooter)
2. LHARA thrust (power bike)

 

 

LHARA ss

Bold Black

Bubble white

 

 

For 1st and 2nd Quarter

For initial stage we will stick to our base product and will try push sales on the basis of it,

The base products will lure the customers and on door servicing will help to build brand image.

As mentioned above LHARA SS and LHARA thrust will be our base products and out of which our main focus will be on LHARA thrust as it because it will be our muscle bike and its top speed which is 80kmph and its extra edged design will help to improve its sale.

 

 

For 3rd Quarter

For being in market and push sales further it is necessary to improve design as there may be certain some customers who will have some issues regarding comfort or colour or anything else which helps us as feedback for our next variants and by keeping customers feedback, we will improve our next design and launch 2 new products in the market:

< >‘Dark Blue & Black’ LHARA thrust‘Grey & Black’ LHARA ss

For 4th Quarter

Now after 9 months will surely get to know which product is having potential, which one needs change in marketing strategy and which is currently lagging behind and demands improvement. By taking base of feedbacks and market research we will re strategize our next model which we will launch at the end of the 4th quarter and till end of our 4th quarter we will complete setting up our operating unit in centre of the city so that reach of our mechanics to the customers will surely improve and it will also work as garage and will provide people battery replacement services.

We surely add up the new colour design in market

For LHARA ss we will launch Bright yellow

And for thrust we will opt Moss & texture black

Maroon silver with brown leather seat cover

 

Long Term Plan:

Will certainly look in to the market scenario and what are the market’s response is toward Electric Cars and will launch a customizable luxury Electric Car with inbuilt solar panel and auto driving facility and facial detection and obstacle detection in case the particularly asks for.

We also will try to come up with battery swap stations, where people will come get their battery swapped within less than 10 min so waiting time of the customers will be cut off and this will reduce the cost of battery replacement over the customers.

 

USP

As we all know that price of petrol has crossed ₹110/litres, and as an average Indian customer this price impacts my monthly budgets and savings. As a daily Up Down from work to home which is at least at 16 kms and costs me around…

16 x2x26= 832 km

And avg. milage of a petrol bike is 50kmpl

So, my monthly petrol consumption is 16.64 litres

Which will cost me around 16.64x110= ₹1830.4

And if we talk about LHARA thrust and ss

They both consume 5 units and 4 units

Then maximum cost burden will be 5x8x8= ₹320

Around 8 to 9 times less

So, it is economical as well as it’s stylish look and streamlined body make it unique.

Low maintenance cost, speed, on sight service, fast charging support feature loaded machine with charging and Bluetooth support.

LHARA will soon launch the premium models with solar charging feature and solar pannel will enact according to heliotropism.

Market Research

 

•           The automotive sector in India is dominated by two-wheelers (scooters, motorbikes) and three wheelers (autos and rickshaws) that play a significant role in last mile mobility in the country. At 22 cars per 1000 people, car ownership is low, while two-wheeler ownership is among the highest in the world.

 

•           While electric vehicles (EVs) currently account for less than 1% of total vehicle sales in India the market is growing rapidly and expected to be worth around at least £4.8 billion (INR 475 billion) by 2025. Two-wheelers account for the largest share of this market at 62%, followed by three- wheelers at 37%

•           The Indian EV market varies significantly by state, depending on factors including demographics, income levels, regulatory landscape and urbanization. The state of Uttar Pradesh, for instance, with one of the lowest urbanization rates, has seen significant uptake of electric two-wheelers. Maharashtra, on the other hand, with a higher urbanization rate, has the highest penetration of electric three-wheelers and passenger cars.

The Indian EV consumer

•           The Indian (mass) market is very price sensitive. Working to incorporate local components in order to access subsidies can help - as well as highlighting potentially cheaper total ownership costs.

•           EVs are generally well suited to Indian driving conditions; points to emphasize for product launch. However, ensuring that safety and performance is delivered in the context of a variable climate, poor roads and a start-stop driving style is important. Test-drives can help provide reassurance.

 

•           Prospective consumer customers have concerns about battery life and charging availability – which are often not material given the likely usage profile in India. Nonetheless, software for route planning and information on charge point locations may alleviate concerns.

•           Usage is heavier amongst professional drivers; battery swapping provides an interim solution and there will be a ready market for fast-charging solutions when they become price competitive.

•           Consumer customers worry about accessing servicing and maintenance support for their EVs: consider bundling these with the vehicle purchase.

•           Vehicle ownership is an importance badge of status in India with larger private vehicles being prized. To encourage adoption of electric micro-mobility solutions or 2-wheelers, help owners signal their eco-credentials, something which is also socially desirable.

•           The user experience of EVs depends on the ecosystem as a whole – important to engage and build partnerships therefore to help prevent a poor experience which isn’t within direct control.

Policy and Regulatory Environment

•           FAME-II is the Indian government’s flagship policy to encourage the adoption and manufacturing of EVs in India (part of the ‘make in India’ push). The policy offers subsidies to manufacturers as well as to consumers to buy an ‘eligible’ EV at a reduced price.

•           However, EVs need to meet several eligibility criteria to benefit from the subsidies, including minimum range, acceleration and maximum speed. Another challenging criterion for manufacturers is that more than 50% of components should be locally manufactured.

•           For four-wheelers, incentives are only offered to vehicles used for public transport or for commercial purposes.

•           EVs in India attract a lower Goods and Service Tax (GST) of 5% (reduced from 12% in 2019), compared to 28-43% for internal combustion engine vehicles.

•           The government plans to make it mandatory for ride-sharing companies such

as Ola and Uber to ‘electrify’ at least 40% of their fleets.

 

•           Several state governments have introduced their own EV policies to attract investment. States like Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Gujrat offer incentives such as capital interest subsidies, stamp duty reimbursements, tax exemptions and interest free loans.

 

 

Analytical Overview

We will collect customers review over the product and will improvise and make suitable adjustment for designs and our all the research work regarding designs and battery optimisation will aim toward customer comfortability.

Conclusion

IT perspective: there are lack of resources and alternative so our main objective is optimum utilisation of resources. we can't generate high speed from low battery we will increase the power, high power increase the carging time for battery let's get our battery swapped by at charging stations, charging stations are limited we will open them at every 8km, for every problem there is a solution but what it takes is little time

Attached File Details

View Attachment file (Nmo.pptx)

Video

https://youtu.be/nsQ88VIPf14