SPRINT ONE: GO GREEN GO ELECTRIC

Assignment Taken

IT Operations and MIS Reporting.

Case Understanding

In a country like India, Most of the people are dependent on fossil fuels based transportation. Government of India is aiming to promote electrical vehicle usage in the country. The government targets for 30% adoption of electric vehicles by 2030. There are some issues due to which people are less keen to buy EVs: which are: 1) India is not having as much of electric Charging stations, People are afraid of battery reliability. 2)Indians want economic product with long time durability, lack of Instances etc.

BCS Solution Summary

Establishing workstation in Banglore, IT hub, It will not be simple to fetch attention of people in the crowd of new startups of EVs, We would need to work on more and more digital advertisement for our Product. There can be various ways of spreading awareness about EVs, we can run advertisements on social medias and run our Ads on billboards in Banglore city. To efficiently record, maintain, analyse and derive conclusions to make business decisions we will need a Management Information System (MIS) to keep track of all activities of the product. Also, in line with marketing strategies, we will need an mobile application.

Solution

According to IT department the company should emphasize on app development. The IT and business analysis department will help in effectively organizing data and analyse it and then look for ways of expansion in the business. It will analyse the fluctuations in demand and social media feeds, proximity to market criteria. For example: People would be more interested in online purchasing when there is no market in the nearby area. Hence these points should be considered before moving ahead. It will then help the senior management officials to arise to conclusions for business expansion. It's important to have an attractive logo that represents the company and clearly stated its vision. Also there would be forecasting of data which will help analyse the situation more clearly with IT tools and coordination between departments.

 

BCS Solution:

The main objective of the company is to provide electric cars at affordable cost with easy access and full liability. What we need for the expansion plan is the right direction to solve the challenges and analyse and form conclusions based on previous year performance. As an IT and business analyst the company in order to plan for expansion and successful operation of business is required to pursue certain steps:

1. Reducing the costs and managing expenses. As we know that COVID period is going on and there is no as such need for visiting office. The tasks which needs only a computer set, can be assigned daily and completed online.  So as per need company can avoid renting space and instead work from home that would save the office rent expense.

2. For market identity, company needs a logo, which will represent company's vision which will in long term turn into a brand.

3. Expansion in target audience. What is required for a company to achieve success is its strong customer base. Currently the company targets only the youth but after 3 years we will also expand our business for other segments of the society.

 

The IT department is focused along with other departments to aim at the objective of providing electric vehicles. The IT department is planning for a mobile based application system that would provide convenience to customers and would include some special features like: Chat Bot system where customers can share their viewpoints and chat with us to clear their queries. The company could use software’s like Tableau, Octave. These are some of the software that would help analyse the data better and would instantly highlight your errors and accordingly guide you. Octave is a free software, which also does not require a proper technical personal to operate, any non technical personal can easily work on that.

 

App development:

According to IT department the company should emphasize on app development. It is advantageous because: 

It's a long term benefit initially it would add a certain cost but that would be an investment for future.

It will help customers actively engaged in company's features and new innovations and increase their reward points. We will set the product price in that manner so that customers' can

afford it and control vehicle through our company's mobile app. For charging stations we will also keep a feature through which customers can easily track the charging stations near them and book the slot and pay digitally.

 

MIS:

Management Information System is important to keep a track of the day-to-day activities. It could be used to draw insights of the overall operations, logistics, market data, clients, financial analysis, building business models, etc.

The proposed MIS would include a real-time analysis of the logistics and fast-tracked reporting capabilities that would be covering from the point of origin to the point of consumption data. This would help in identifying the improvement or weak areas of the chain to integrated them for achieving cost effective alternatives. The key features would include the following:

 

*Business analysis for the comprehensive logistics system.

*Interactive interface for all the logistics dashboards to keep record.

*Easy standardization of all the logistics reports.

*Periodic analysis of the business i.e. daily, weekly, monthly, quarterly and yearly in a standardized format.

*Comparisons of the company performance, per delivery profit/loss analysis.

*Business continuity analysis in case of unprecedented times like accidents and breakdowns.

*Industry and competitor analysis, customizable information dashboards according to the changing business requirements.

 

 

The whole MIS is divided into 4 step analysis:

1. Selection of the product by the customers.

2. Procurement which includes the forecasting, purchasing, ordering and receiving.

3. Distribution which includes warehousing, packaging, processing the orders.

4. Final delivery.

 

Management principles used:

1. Risk analysis is important as the plan would be in compliance with the market need gap analysis. Launching in a new place, competitors, industry disruptions etc. would be taken into account.

2. Business Intelligence could be used to analyze the quarterly analysis comparing to the past reports. It would help in making strategic decisions and identifying bottlenecks in the process.

3. Security analysis for the cloud. As the data would be available in the cloud database there are security measures which should be incorporated. Blockchain could be used for such management.

4. Business continuity plans for unprecedented times such as system breakdown, accidental disruptions in the system, power failures etc. to keep the systems accessible and functional for the business.

5. Real-time performance tracking would help in changing the system process according to the changing requirements.

 

Technologies:

1. AI/ML/IoT to understand the needs of the customers and provide a seamless user interface for the customers for ordering through apps. Providing recommendations based on previous ordering. Chatbots for customer service and feedbacks.

2. Signal processing in order to live track the orders both for the company as well as for the clients/customers.

 

Benefits:

1. Accurate data availability for apt business decisions.
2. Increase in the transparency of the operations which helps in identifying the bottlenecks.
3. Easy competitor analysis in order to make better strategic decisions to maintain an upper hand in the industry.
4. Continuous improvements by comparing the decision parameters incorporated in the company.
5. The information available to the top management at one place for all the logistics.
6. Identifying the opportunity areas to strengthen the business.

Conclusion

The IT department along with other departments has worked in Synchronisation and coordination to suggest and implement the various optimized and innovative solutions like Social media platform, mobile application, expanding target audience, using of software’s like Tableau, Octave etc. to ensure smooth running of Sprint one EVs. This software is comparatively less costly and even free for a certain period of time could be used non-technical also. To conclude is required to expand by increasing its target audience i.e. the customer base and work on app development, should focus more on collaborations and expanding the digital presence rather than physically spending on office rent they should continue to expand their customer base. After a certain period when the revenues are high on curve they should go ahead with physical settlement in cities.

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