NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Submission BCS
Leadership Program
Submission Date & Time: 2021-11-21 03:27:34
Event Name: NMO S4 Sprint One - IIM Visakhapatnam
Solution Submitted By: CHRIS JACK WALTER
Assignment Taken
Leadership Program (Develop an International Market expansion plan.)Case Understanding
That is currently a lot of demand present in the Middle Eastern region for instant mixes as currently, people of Indian origin are already selling these in the country, Mr. Rodger doesn't actually have any international business experience also in terms of Market expansion it would have to be considered to be done by us as one of the main things to look at would be the supply chain with regards to the time frame during which the instant mixes are transported from India to the Middle Eastern region since there is already or demand for the Instant Mix as a product the best way to go about it would be to aggressively Market are instant mixes and taking over the market that is currently present. The problems pertaining to the case, the first setting up offices in the countries that will be targeted and then it would relate to the operations and supply of the product, the third main problem would be with reference to marketing and sales of the product in New Markets with new environments and challenges, there would also be a need to deal with new employees in new regions. The packaging would also have to be considered as different regions would require different types of packaging styles. The marketing of the product also needs to be taken into consideration as it will no longer be done as the same as the marketing in India. There would also be a need to locate retailers and restaurants and convince them to buy or try the product. That is also a need to align the base of operations set in other countries with the head office that is set in India. Warehousing will also have to be taken into consideration for the products on the supply chain from the warehouse of the product in the final destination in different countries will also have to be considered. That would also be a need to create new strategies for different markets and there would also need to be multiple upper-level management situated in the companies with experience in these regions to go about it.BCS Solution Summary
Set up a Warehouse near the port of Gujarat. Setting up offices in the countries that are being targeted. Recruit employees through both internal and external recruitment. Set up Supply chains from Domestic Office to Warehouse in Gujrat. Aggressively marketing the product to retailers and restaurants through providing huge discounts and a greater incentive for them by providing them with higher profit margins. Once an order is received from the retail store or restaurant the products that are sold in the warehouse are dispatched to UAE. Once the cargo reaches the port of UAE. The delivery of the goods is outsourced to delivery companies in the UAE. Brochures are also provided to the public and multiple samples are provided to the restaurants with the aim of them purchasing it due to huge cut in cost and labour.Solution
The first major thing would be to set up a base of operations in all of the countries that were targeting then, we would have to do a market study for each of the countries and the regions that we are targeting, after which we set up a base of operations we should according to the results from the market study then employ the necessarily required employees.
We should also construct a warehouse in Gujarat, preferably closer to the border of Gujarat. Then we should move all products that need to be exported to the Middle Eastern region first to the warehouse that is located in Gujrat. During this time, the employees who are located in the international markets should start generating leads. They should also start taking orders.
The marketing department should also be extensively and aggressively marketing during this time. The marketing can be done mainly by providing free samples and by offering retailers higher profit margins for their shelf space. We should also team up with other international or local brands of instant-cook products to entice customers to buy products.
Due to its low-cost aggressive marketing, flashy packaging, and teaming up with other brands in combo offers, discounts, and since there is already a high market demand present, we would essentially be able to sell it at a lower price which gives us an opportunity to offer the Distributors and retailers higher profit margin as well as provide the customers with a more affordable product.
The upper management and middle management should also start creating relationships with major retailers, other companies, Distributors, and wholesalers so as to develop a cordial and loyal relationship.
After the orders have been taken the orders will have to be given to the warehouse and then the product will be shipped from the port in Gujarat to the port in Dubai through seaway in containers. After the product has been picked up in the port of Dubai, the product will have to be delivered to retail or restaurants directly.
The delivery of the products from Dubai port to their final destination can be done through Outsourcing.
Conclusion
Through aggressive marketing and low cost of operations, we would at the start be losing a lot of money due to aggressive Investments mainly those with investing in setting up red houses and head offices in multiple countries. The marketing will also lead to a loss of huge amounts of money mainly due to the amount of discount given, the multiple samples provided two different restaurants, the types that we would essentially have to take with other instant food brands which are popular then we would have to provide them with money so as to let them add our product onto their product as a combo. we also lose money due to the multiple other promotions that we would use such as online advertising. But at the start of this we would be looking at a market penetration of 35% and at the end of the 12 months, we would be looking at a market penetration of 90%. Essentially we would burn through our funds but at the end of the first year, we would have 90% of the market under our control. This is only due to the Middle Eastern countries being a unique market with high demand and we would start tripping in our profits from the end of the 12 months.Attached File Details
Video
https://www.youtube.com/watch?v=3LKD0HkM2tAComments
Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
Title: NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Type: Case Study
Stream: Management
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