NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Submission BCS
Business Advisory
Submission Date & Time: 2021-11-21 01:09:59
Event Name: NMO S4 Sprint One
Solution Submitted By: Swapnatej pawar
Assignment Taken
i) Formulate a product strategy for the chosen foreign market. ii) Define shipping method & International commercial terms (INCOTERMs) also advisewhich will be best in the interest of Ramalingam foodsCase Understanding
Ramalingam Foods the successful South Indian fast-food restaurant created a powdered form of Idli-dosa batter which instantly became a hit in India and now owing to the cash crunch Ramalingam foods need to extend its business internationally. The company needs proper forecasting tool to have less demand fidelity and more sales accuracy.BCS Solution Summary
Analysing the market demand, the culture and data of countries such as Canada, South East Asian & Middle East countries. We have decided to expand in Middle Eastern countries the reason for which are 1] Indian population is being growing in these countries 2] Export cost 3] The resonating food palate of the native people  International Market Expansion plan Steps to be taken: 1] Website designing of Ramalingam Foods by IT department 2] Getting International License Key, Import Export Code (IEC). 3] Deciding on to distribution channels & transport ways 4] Creating buzz in the country by marketing department. 5] Actual sales.Solution
Analysing the market demand, the culture and data of countries such as Canada, South East Asian & Middle East countries. We have decided to expand in Middle Eastern countries the reason for which are
1] Indian population is being growing in these countries
2] Export cost
3] The resonating food palate of the native people
- International Market Expansion plan
Steps to be taken:
1] Website designing of Ramalingam Foods by IT department
2] Getting International License Key, Import Export Code (IEC).
3] Deciding on to distribution channels & transport ways
4] Creating buzz in the country by marketing department.
5] Actual sales.
Finance Department:
To manage the financial division, we recommend a cloud-based financial management system which would help them to monitor sales, demand & also create financial reports also it can be accessed anywhere.
Transport:
For Shipping solutions suggested by Supply chain management, we plan to collaborate with logistics service providers and carriers to collaboratively manage the streamline the end-to-end process of transporting goods especially those working in business within the Middle East
Human Resource:
Hiring people for various departments which include
1] Marketing
2] Supply chain
3]IT support
4] Workers
We also suggest Cloud based software to store, assess performance of people & also for payments
Marketing Department:
Designing a promotional strategy to implement & watch over the sales of the company.
IT department:
Managing and providing support to every software and also design the website. Also real time package delivery with locations would be provided on app which is going to be created by IT department
Timelines for the events:
Permissions to trade: 5-6 months
Simultaneous website development (6 months) & app development (1 year)
Hiring of employees (2-3 months)
Collaboration with supply chain (1-2months)
Budget Allocation
Marketing Budget: 10 crores
HR budget: 5 crores
IT budget: 15 crores
Opening of stores: 20 crores
Conclusion
Ramalingam Foods should go with international expansion plan in Middle East.Attached File Details
Comments
Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
Title: NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Type: Case Study
Stream: Management
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