Submission BCS
MOVING TOWARDS SUSTAINABILITY WITH THE HELP OF ALTERNATIVE ENERGY RESOURCES FOR EV
Submission Date & Time: 2021-10-19 15:53:12
Event Name: NMO S4 Sprint One
Solution Submitted By: Anvitha Raghupatula
Assignment Taken
Case Understanding
India has an increasing energy demand to fulfil the economic development plans that are being implemented. The provision of increasing quanta of energy is a vital pre-requisite for the economic growth of a country According to the World Resource Institute Report 2017, India is responsible for nearly 6.65% of total global carbon emissions, ranked fourth next to China (26.83%), the USA (14.36%), and the EU (9.66%). Climate change might also change the ecological balance in the world. This way, the country will have a rapid and global transition to renewable energy technologies to achieve sustainable growth and avoid catastrophic climate change. Renewable energy sources play a vital role in securing sustainable energy with lower emissions The increase in India's energy consumption will push the country's share of global energy demand to 11% by 2040 from 5% in 2016. Emerging economies such as China, India, or Brazil have experienced a process of rapid industrialisation, have increased their share in the global economy, and are exporting enormous volumes of manufactured products to developed countries. This shift of economic activities among nations has also had consequences concerning the country's energy use In 2020, India was the fifth-largest auto market, with ~3.49 million units sold in passenger and commercial vehicles. It was the seventh-largest manufacturer of commercial vehicles in 2019. Renewable energy has great scope in India. The automobile industry is one of them, the Automobile sector has taken several giant steps recently, but the Indian market is still an infant. As compared to other countries, the market share of electric vehicles is meagre in India. It is already accepted that renewable energy technologies might significantly cover the electricity demand and reduce emissions. In recent years, the country has developed a sustainable path for its energy supply. Awareness of saving energy has been promoted among citizens to increase the use of solar, wind, biomass, waste, and hydropower energies. It is evident that clean energy is less harmful and often cheaper. India is also a prominent auto exporter and has strong export growth expectations for the near future. In addition, several initiatives by the Government of India and significant automobile players in the Indian market are expected to make India a leader in the two-wheeler and four-wheeler markets globally by 2020. According to some estimates, the total number of registered vehicles in India is 230 million, and the market is growing continuously. This also leads to India's dependence on fossil fuels. Taking a reformist measure, India's Government aims to promote electrical vehicle usage in the country.BCS Solution Summary
The idea of our start-up is to manufacture a solar panel that can be fitted over any car roof as an external enhancement. The purpose of this solar panel would be to act as an alternative charging for electric vehicles. This panel would enable to charge the batteries for four-wheelers used for short commutes within a city independently, whereas, for long-distance commutes, this would act as an alternative medium for charging the battery in addition to the conventional charging stations. This feature would be highly beneficial to the users travelling to places with inadequate charging stations. As a company, we target these two specific groups of customers: users going for long trips in remote areas or users who only use their vehicles for short commutes like travelling from workplaces to homes, going to markets, etc. The product of the company has been generated following the 6-step procedure, i.e., the ideation phase, research phase, planning phase, prototyping phase, sourcing phase and costing stage. The ideation of this product has come keeping in mind the major pain point of electric vehicles in our country, i.e., the inadequate charging infrastructure and lack of option of fast charging. Our product would be a solution to this major challenge for users of personal electric vehicles. In addition, our product being in the cost range of INR 45,000 – 1,25,000 would also be cost-effective and can be afforded by the domestic electric vehicle owners. The company's operations would initially start in Bangalore and gradually expand across the other parts of the country. The organisation's financial projections and human resource planning have been executed, keeping this agenda of operation and future expansions. The distribution of our product is conducted in two models: B2B (Business to Business) and B2C (Business 2 Customers). For the B2B model, we are focusing on selling our product to India's top manufacturers of electric vehicles to incorporate our solar panels in their design. The major companies that have been considered for this purpose are TATA, Hyundai, Maruti Suzuki and MG, among several others. The branding of our product has been done with the use of printed media, social media, and digital marketing. In addition, various community marketing strategies have also been proposed like printing merchandise for employees and users, customising the logo according to the company objectives and in line with sustainability. The company also focus on building relations with the clients by providing premium pre-sales and post-sales service.Solution
IT Division
This division majorly focuses on maintaining and revamping the websites and the applications of the organisation. This division is also responsible for managing other IT operations required in the organisation.
i) Computer Science Graduate (01) - The Computer Science Graduate would be responsible for handling the automation industry, managing the website and the application for the company. The computer science graduate will also be responsible for overseeing the IT operations for the internal coordination among the divisions
Conclusion
Team 'Energiana' achieved its objective of providing a renewable energy source to drive electric vehicles. The electric vehicle is an essential element in the plan to reduce the carbon footprint, but solar energy to drive the vehicle will further lower the carbon footprint.Attached File Details
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Article Type: Business Case Scenario, Case Study Solution Submission
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Indian Institute of Management Shillong
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