Submission BCS
Product Development Plan for the Electric Vehicle
Submission Date & Time: 2021-10-18 15:34:25
Event Name: NMO S4 Sprint One
Solution Submitted By: Simran Chachan
Assignment Taken
Preparation of a Product Development Plan for the components used in a Electric VehicleCase Understanding
It is estimated that the total number of registered vehicles in India is 230 Million and the market is growing continuously. The automobile sector has taken big steps in the direction of renewable energy sources across the world. The Indian market is at a nascent but developing stage when it comes to manufacturing or utilizing electric vehicles. As a team, we believe that Electric vehicle is the future of the automobile sector and the adoption of the same will gradually pick up in the Indian markets as well as the government target for 30% adoption of electric vehicles by 2030.BCS Solution Summary
The concept is the initialization point for every new development. This is where the outlines and framework conditions for the vehicle component segments, markets, technology, costs, and pricing are defined and determined. In the construction design phase of the product development process, the team of engineers turns concepts into reality. Common CAD systems are used to create detailed designs which are used as templates for the production of initial prototypes and models. During the calculation and simulation phase, the team of engineers gains insights into the vehicle component characteristics and technical outlines before the actual test phase begins. The developments are put through a variety of scenarios virtually. Every development step, every component, be it the body, electrics/electronics, chassis, engine, or the complete vehicle, is tested and optimized under realistic conditions. In the final phase of the product development process, we transfer the developments to series production. With our experience from the world of sports car series production, we make sure to take the series production capability of each component into account during development and implement relevant considerations.Solution
Concept, Styling, and Package
The concept is the initialization point for every new development. This is where the outlines and framework conditions for the vehicle component segments, markets, technology, costs and pricing are defined and determined. From a technical perspective, the drafting of a vehicle component involves creating a package and safety concept, conducting a potential analysis, developing a body-in-white structure concept and aerodynamics values, and defining the production technology. Styling designs are created based on an ideation process. To ensure the success of the product, technology comparisons with competitors are conducted and benchmarks are defined.
Construction design
In the construction design phase of the product development process, the team of engineers turns concepts into reality. Common CAD systems are used to create detailed designs which are used as templates for the production of initial prototypes and models. Product cost optimization also plays a central role in the construction design phase. The engineers tinker for as long as it takes to get the optimal solution for the customer from both the technical and economic perspectives.
Calculation and Simulation
During the calculation and simulation phase, the team of engineers gains insights into the vehicle component characteristics and technical outlines before the actual test phase begins. The developments are put through a variety of scenarios virtually. This enables the calculation and simulation experts to optimize a variety of component and system developments early in the process and thus generate a cost-optimized and fully functional solution.
Testing
In the development process, absolutely nothing can be left to chance. Every development step, every component, be it the body, electrics/electronics, chassis, engine, or the complete vehicle, is tested and optimized under realistic conditions. Individual components and entire vehicles are tested for durability and must withstand the toughest conditions.
Industrialization
In the final phase of the product development process, we transfer the developments to series production. With our experience from the world of sports car series production, we make sure to take the series production capability of each component into account during development and implement relevant considerations. Among other services, we support our customers in the areas of assembly and production planning, equipment planning, product launch support, supplier integration, quality planning and quality assurance, quality methods, virtual installation and removal trials, assembly instructions, and technical illustrations.
Conclusion
The success of the revolution of the automobile sector depends on the adoption of electric vehicles. A lower rate of adoption of electric vehicles in the passenger vehicle segment is expected to have a limited impact on achieving the targets. This also leads to India's dependence on fossil fuels. Renewable energy has great scope in India. The Government of India is also aiming to promote electrical vehicle usage in the country and the target for adoption for electric vehicles is 30% by 2030 which would be majorly driven by the electrification of two-wheeler, three-wheeler and commercial vehicles.Attached File Details
Comments
Article Type: Business Case Scenario, Case Study Solution Submission
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