Daily Needs Delivery LLP(DND) BUSINESS CASE SOLUTION(HR DEPARTMENT)

Assignment Taken

KEY PERFORMANCE INDICATORS(KPIs) FOR EVERY JOB ROLE IN DND:

     Department                                        Job Role                                                    KPIs

HR	Hr excecutive/Manager	First year retention rate, Annual employee engagement score , Monthly voluntary turnover rate
Marketing	Sales person/Manager	Total Marketing Expense, Media Expense Percentage, sales growth rate.
Finance	Accountant/Finance Manager	Working Capital availibilty ,  Employee available Time , Inventory Turnover Ratio ,Perfect Order measure .
IT	System Analyst/IT Manager	Account create success, Internet proxy performance, Percentage of IT managed servers patched at deadline
Others(for example Delivery persons, other employees)	Delivery , miscellaneous jobs	Absence rate, Absence cost, Training effectiveness

 

Case Understanding

ABOUT THE COMPANY: Daily Needs Delivery LLP(DND) is a Startup that was founded by Sam Malhotra & Rajish Gupta in 2017.The company mainly deals in dairy products namely milk, paneer and curd.DND uses an app based delivery system, so through DND App customers can order their products.DND Currently operates in 3 cities , Bengaluru, Delhi & Hyderabad. PROBLEMS RELATED TO HUMAN RESOURCE FACED BY THE COMPANY: Problem 1)Delivery partners often don’t report for duty, which in turn affects timely delivery and affects the business. Problem 2)Delivery partners work discipline comes into question due to either no delivery or wrong products delivery Problem 3)Lack of Coordination between the corporate office and delivery partners as can be seen regarding confirmation of proper delivery of products Problem 4) Corporate office is understaffed with only ten employees,looking after 80 delivery partners so each department be it HR or Finance or Marketing have to do enormous amount of work .

BCS Solution Summary

SOLUTIONS TO THE PROBLEMS FACED BY THE COMPANY: Solution to problem 1)Hr Department should identify the delivery persons who are not reporting to work regularly , and then should ask them to explain their actions and act accordingly to decide whether to keep the the concerned employee or to sack him/her, if valid genuine reason exists then company should reconsider his/her case accordingly. Also Hr department should chalk out a performance appraisal program to keep a tab on delivery partners performance. Solution to problem 2)Hr Department should investigate the reasons for such work lapses by conducting interviews , it should also check to see whether monetary incentives or work environment is playing a part on poor work effort of the employees and accordingly the company should grant more monetary incentives or look to improve the work environment.An Motivated work force is always a boon for any organization. Solution to problem 3)An Proper organizational structure , clearly defining the roles and responsibilities of employees should be established so that there is no communication gap between the corporate office employees and delivery partners and there is better coordination. Solution to problem 4) The management must look to increase manpower in the organization for smooth functioning of the organization , advice and help should be taken from the existing Hr department for fresh recruitment/Hiring. Number of employees of all the departments should be increased.

Solution

SOLUTION(Management principles used to derive  the solutions):

A)Related to solution of problem1)Discipline: is about obedience. It is often a part of the core values of a mission and vision in the form of good conduct and respectful interactions. This management principle is essential and is seen as the oil to make the engine of an organization run smoothly.

B)Related to Solution of problem 2) Remuneration: Motivation and productivity are close to one another as far as the smooth running of an organization is concerned. This management principle  argues that the remuneration should be sufficient to keep employees motivated and productive. There are two types of remuneration namely non-monetary (a compliment, more responsibilities, credits) and monetary (compensation, bonus or other financial compensation). Ultimately, it is about rewarding the efforts that have been made.

C)Related to Solution of problem3) Unity of Command: The management principle ‘Unity of command’ means that an individual employee should receive orders from one manager and that the employee is answerable to that manager. If tasks and related responsibilities are given to the employee by more than one manager, this may lead to confusion which may lead to possible conflicts for employees. By using this principle, the responsibility for mistakes can be established more easily.

D) Also Related to Solution of problem3) Unity of Direction: This management principle: is all about focus and unity. All employees deliver the same activities that can be linked to the same objectives. All activities must be carried out by one group that forms a team. These activities must be described in a plan of action. The manager is ultimately responsible for this plan and he monitors the progress of the defined and planned activities. Focus areas are the efforts made by the employees and coordination.

E)Related to Solution of problem4) Order: According to this principle, , employees in an organization must have the right resources at their disposal so that they can function properly in an organization. This principle Order  tell about having right number of employees , resources for proper and smooth functioning of the organisation.

Projected  plan(Cost) to cover  cost of human resource functions  ( like Recruitment, Training of different departments) for the upcoming financial year:

                                  Q1                     Q2                     Q3                      Q4                     TOTAL              

FINANCE	10	13	15	19	57
MARKETING	12	15	20	18	65
HR	13	11	14	15	53
IT	12	14	16	13	55
OTHERS	5	4	6	7	22

                           *Figures are given in Rs(in thousands)

Notes:1) Recruitment costs can include Job advertisement , Recruiters’ salaries and Employer  branding.

             2)Training and other costs of designing performance appraisal program can include costs of setting up a training centre or third party consultancy cost.

3) The above projected costs to cover various  Hr functions is being prepared after due consultation with all  the other departments and getting approval from the Finance Department,

4) All Projections has been made assuming company will increase their number of employees  in order to ensure systematic and smooth functioning of DND.

Conclusion

CONCLUSION: So the Management in consultation with the HR department should look to solve the problems mentioned and try to implement the solutions given , also the number of employees need to be increased as per requirement which will further depend on the expansion strategy of the organization . Finally, the management should see to it all the departments in the organization are working efficiently based on sound principles of management for achieving the goals of DND. References: https://www.toolshero.com/management/14-principles-of-management/

Attached File Details