CEO Submission BCS
Business Expansion Strategy for ‘SELCO INDIA’
Submission Date & Time: 2019-03-24 04:43:21
Event Name:
Solution Submitted By: Gaurav Bhati
Assignment Taken
Case Understanding
BCS Solution Summary
Through our 6 years comprehensive business action plan and recommendations, we foresee an 11x growth in net income and 3x growth in customer reach for SELCO by the end of 2025. As a leader, I recommended an organizational structure change - from divisional to the matrix - ensuring smooth flow and higher efficiency being maintained as the organization grows.Solution
Our major suggestions include:
- Change from current divisional (geographic) structure to matrix-based organizational structure with dual reporting to territory managers and functional managers.
- Focus on new customers and products like solar farm equipment or solar-powered boats.
- Partner with local influencers like village elders, village heads, etc.
- Reach out through community events or festivals.
- Have customer care helplines for better connect with customers.
- Partner with the government to benefit from new government initiatives in Solar energy.
- Partnerships with good undergrad colleges to find people with passion and nurture them for the leadership role.
- A three-tiered (Restricted, Private and Public) data classification system for handling sensitive data.
Please find attached PowerPoint for the detailed action plan:
Conclusion
Attached File Details
Comments
Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
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Participant
Gaurav is currently, Asst. Relationship Manager in MNC Group of ICICI Bank. Prior to that, he has one year of professional experience in mobile advertising through his stint at Affle. He did his post-graduation in MBA from IIM Kozhikode and graduation in BMS from SSCBS, Delhi University. He is a recipient of Best Team Leader award in National Management Olympiad 2019.