Improvisation of Hierarchy

Assignment Taken

Case Understanding

BCS Solution Summary

Solution

Solutions to the Problems!

• Firm Expansion

1. Every firm is eager to expand its business to generate more revenue to earn more profit and grow its brand further but in the case of DND they were only operating in three states Bangalore, Delhi, Hyderabad and that too not in the non-dense areas as we can make out that there delivery partners were limited to expand it in other areas. As a solution the firm can tie up with the local women’s for the product delivery as females are more compatible in working of dairy products moreover the local people will trust more on their local citizens thus will help in easy working and boost up sales, but that depends on the state .But the question comes in mind that already the total costs of the company was more than the revenue so adding up more delivery partners may add up the cost and the inventories, so the solution to that is the company can expand itself now to other states after evaluating the necessity of the product in the states and as we can see that in the above three states the company was accepted well due to its pricing thus they can expand further in the states where these kind of business are adopted by the people quickly thus more revenue will be generated, total costs per consumer decreases thus the profit increases so expansion should be soon adopted by DND.

• Product line Extension

1. Not only the firm expansion make it but the firm also needs to look after the product extension as till now the firm only deals with milk, curd, paneer but now after 2 years of its working the firm can also expand their product category by including various other dairy items and sweet items depending upon the climatic conditions of the states the can also grow a visionary towards grocery products  that are sheer necessity in the rural as well as urban areas the firm can look into varities to delight its customers thus a wide range of choice can be made available but the firm need to take utmost care while choosing the products to be made available and the acceptance of it in the market, competition, pricing, supply chain and various other factors.

• Marketing Strategies

1. In my view point if finance is the lifeblood of the business then marketing is also the base and the core of the business, without proper marketing strategies no brand sustains and in the segment of FMCG strong marketing is required to diversify the product from others so marketing strategies can be :

• The firm can set up hoardings at the mall and grocery markets and at various other crowded places and can show their small video showing the disclaimer about the products, the way in which delivery is taken place, the corporate atmosphere, customers satisfaction after receiving the product, various taglines, content, design etc. Thus customer will have trust on the firm and the product thus loyalty of the customer increases and this is the only method to get in the mind of mass audience
• Competition also plays a major role in marketing as now there are many firms and the market consist of multiple firms dealing with the same products thus DND can market itself through differentiating itself from the competitors in this strategy the firm need to differentiate itself in the terms of packaging, quality and the quantity the firm needs to show its diversification in the products also as DND has got benefit that its sells two types of milk cow and buffalo thus diversification of the product also helps in marketing and differentiating itself from the competition.
• Moreover the firm can also adopt various marketing strategies like BTL(Below the line marketing), the firm can host different campaigns at the supermarket and the malls and cinemas conduct a marketing research by making the customers aware about their services, conducting a survey based on their daily needs and inform them about their brand and the benefits they can offer thus a superficial image will be formed in the mind of the customers that helps the brand to attract more customers

• App Innovation

1. Only the firm expansion won’t make it the firm also need to look upon the App expansion and innovation as the whole business was app based but the customer complained that the products were delivered wrong and also the products not received by the customer so solution to that can be similarly we can generate an app based  live location tracker  with the name of the shipper, the product he is delivering, where he is delivering to whom he is delivering through which the customer as well as the firm can also keep a track on the deliveries thus there thus we need an order tracking setup as well as a delivery confirmation system over the app for our customers.
   Along with that, we also need a customer grievance management system for complaints and post delivery services integrated within our app thus easily the firm as well as the consumer can track the order thus there will be no wrong deliveries and the status of product delivered or left can also be checked by this. Moreover various improvements like OTP for the customers. Cashback offer, new buyers offer various badges like gold, Premium can be allotted on the number of kg bought by the consumer in a given month, this attracts consumer to buy more and thus loyalty towards the firm increases.

Conclusion

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