Assignment Taken

Case Understanding

BCS Solution Summary

Solution

SWOT ANALYSIS.

SWOT-   STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS.

SWOT analysis is a strategic planning technique used to help a person or an organization identify its strengths, weaknesses (influenced by internal factors), and opportunities and threats (external factors).

DISCUSSION

DND (daily needs delivery) LLP was formed by Sam Malhotra and Rajish Gupta in 2017. The LLP started with the debt-free source of funds of 15 lakhs is an app-based ordering system that provides for dairy products- milk, cottage cheese, and curd. This entity has grown over in 3 cities – Bengaluru (head office), Delhi, and Hyderabad. An evaluation of the current business environment and internal capabilities is conducted by SWOT analysis.

STRENGTHS

THE LLP has its roots in 3 metropolitan cities where e-commerce is on the rise. An app-based business that meets daily dairy requirements of people has a bright future, which has lea to increase in operations of DND. Moreover, they have a hyper-local delivery partner team of 80 people and a skilled corporate team. With features like delivery calendar, wallet payments provide transparency and an effective delivery system. These strengths work together to produce a cohesive business, where the entity endeavors to offer great products and customer services to improve sales.

WEAKNESSES

Despite the strengths of the business, there are also several weaknesses. Firstly, a lack of customer satisfaction. There has been a lot of complaints regarding wrong or no delivery of products, inaccessible email id, quality of products delivered. This has to lead to a fall in customer loyalty that they are on the verge of discontinuing services.

Another problem is the loss of inventory due to the perishable nature of goods. Further, some parts of subscriber's services have not started yet, which results in loss of market share. Also, DND is facing cash flow problems and a low current ratio.

OPPORTUNITIES.

Apart from the internal strengths and weaknesses, the external environment provides a lot of opportunities. As strength-opportunities go, there is still room for improvement available in every aspect of the business. The service sector is emerging in e-commerce, which provides it an excellent platform for the future. There are a lot more marketing opportunities available in the market. Even weaknesses can be converted into opportunities by gaining the lost market share. Inefficient and ineffective delivery systems can be improved.

THREATS

The dynamic business environment also introduces risks. DND deals with daily needs products, which are generally provided by traditional competitors. Convincing customers to use DND's services would be a challenge. Moreover, new entrants are coming as the market is similar to perfect competition. Frequent technological advancement is also a challenge.

CONCLUSION

The DND LLP is in a stage of survival of the business. There are a lot of opportunities available that will turnaround the business. However, if problems are not solved timely, it will result in an accumulation of losses and shut down of operations. A proper training to staff, effective marketing, building customer loyalty, financial support, and implementation of a quality management system will provide the solution for the same and bring the entity back on track to achieve its objectives.

(2.) VISION DOCUMENT.

TABLE OF CONTENTS

1. INTRODUCTION……………………………………………………………………

          1.1Documentation purpose and scope……………………………………

           1.2 Reference…………………………………………………………………………...

2.POSITIONING………………………………………………………………………….

        2.1Business Opportunities……………………………………………………...

2.2 Problem Statement…………………………………………………

2.3Product position statement………………………………………

2.4Customer Requirement……………………………………………...

2.5Customer Satisfaction………………………………………………..

3.STAKEHOLDER AND USER DESCRIPTION………………………………...

3.1Stakeholder description……………………………………………….

3.2User Environment……………………………………………………….

4.VISION STATEMENT………………………………………………………………

5.PRODUCT OVERVIEW……………………………………………………………

5.1Product perspective…………………………………………………

5.2Assumptions and Dependencies………………………………

5.3Needs and Features…………………………………………………

5.4Alternatives and competition………………………………….

6.OTHER PRODUCT REQUIREMENTS……………………………………..

6.1Licensing and registrations………………………………………

6.2IS0-9001 certificate………………………………………

6.3 Test plans……………………………………………………………….

6.4 Platform Requirements……………………………………………

6.5 Performance Requirements……………………………………...

6.6  Standards…………………………………………………………

6.7Documentation………………………………………………………

INTRODUCTION.

1.1 Document Purpose and Scope

This document outlines the vision for the Daily Needs Delivery, LLP (DND). The purposes of this document are -

•Identify and agree on the problems faced by users and the effects of those problems on productivity and efficiency.

•Gather and describe customer requests for the delivery.

•Propose a solution (new development or alternative).

•Identify any constraints to the proposed solution.

•Identify stakeholders and users.

The scope of the document is limited to the coordination and facilitation of requests between customers and the LLP.

1.2 Reference

'Vision document for next five years – quarter- finals; business case study, NMO 2020

2.POSITIONING

2.1Business Opportunity.

DND LLP is an app-based ordering system that provides for daily need products- milk, cottage cheese, and curd. It is a startup LLP, which is a debt-free entity by February 2020 and has a huge market ahead of it to cater. Since the customer base, as per market trends moving towards e-commerce, this startup has a huge future ahead.

2.2. Problem Statement.

2.3 Product Position Statement

2.4Customer Requirements

the customer seems to require

• timely deliveries
• quality product
• proper feedback systems
• some additional advantages from our entity that why they should

use our services rather than other means.

2.5Customer Satisfaction.

Customer satisfaction is the key to the whole business as a service business. The happier the customers are, the better it is for business. However, the frequent customer complaints and dissatisfied customer is the primary problem entity facing. In the next five years, the organization aspires to not only retain the customers but increase its customer base and its brand value.

3. STAKEHOLDER'S AND USER DESCRIPTION

1. Stakeholder Description

1. User Environment

4.VISION STATEMENT

The DND, LLP, aspires to be in at least three cities in every state of India by 2025. It also looks forward to –

• Expand in range of products delivered to 20
• Increase its scale of operations.
• Gain the title of the best delivery app by 2025
• Increase its workforce
• Maximize customer satisfaction and shareholder wealth.

5.PRODUCT OVERVIEW

5.1 PRODUCT PERSPECTIVE.

The DND is an app-based platform where customers mention their daily dairy requirements, which is delivered to them by morning. The organization aspires to make significant and reputed brands like UTTAM, Verka, Amul, Mother Dairy, and similar companies to use DND's platform as their distributors.

   5.2 ASSUMPTIONS and DEPENDENCIES.

5.3 Needs And Features

5.4 ALTERNATIVES AND COMPETITION.

There are already traditional competitors that have been in business for quite some time. Since buying dairy products is like a daily habit, it would be hard to make customers switch this habit of buying from their longtime service providers. Moreover, the delivery business is not new, and there are many big competitors like Easy Day and others who have a bigger scale of operations and resources. In addition to this, new entrants are also entering the market with innovative ideas.

6.OTHER PRODUCT REQUIREMENTS.

 The other RequirementRequirement of this product is

6.1LICENSING AND ONLINE REGISTRATION

.6.2 ISO-9001 CERTIFICATION

6.3TEST PLANS, TEST CASES, AND USER ACCEPTANCE TEST PLANS

6.4.PLATFORM REQUIREMENTS –

We plan to compile and run the application on a Windows, Linux, and Mac OS X and android environment. The client requires having a computer or phone with any of these operating systems.

     6.5  PERFORMANCE REQUIREMENTS

We would like to be able to reduce the load on run time, therefore plan for allowance for multiple algorithms run-time selection for comparative studies on any aspect of visual realism to run-time performance and memory usage in our DLD app. Be able to support multiple displays without slowing down the system. ALL I/O devices should take into account the level of detail, which will be handled by the algorithms to avoid unnecessary computations yet delivering adequate visual quality.

As in for staff, regular performance evaluation and tests to be conducted

For products, a proper quality check through an established and regularly revised control system is to be implemented.

6.6 Standards.

Take into consideration the educational value of teaching and learning computer and its languages, management studies, financial and marketing expertise, and physical-based simulations. It will be done by structuring the training program, comments, and documentation per consistent naming and relevant conventions. It will be highly crucial for development projects.  

6.7 Documentation.

Necessary documentation is to be done as and when required by the norms of the quality management system, legal compulsion, audit matters, and in similar circumstances.

In addition to that, meetings, reports, new projects will be documented. More of the documentation will be done in digital form and rest in paper form.

MANAGEMENT PRINCIPLES.

Almost all the management principles, H. Fayol's general management principles and FW Taylor's scientific principles, are applicable in one or the other way. In further, each department's respective principles come into play. The management principles identified and relevant to this case study are-

General management principle-

1. Division of Work

The employees are specialized in different areas, and they have different skills. Therefore, work is divided for specialization that promotes the efficiency of the workforce and increases productivity.

        2.Authority and Responsibility

 The accompanying power or authority gives the management the right to give orders to the subordinates. This comes crucial in leadership and general management stage.

3.Discipline

This is about obedience. It is often a part of the core values of a vision in the form of ethical conduct. DND needs to be disciplined in its action.

4.Unity of Direction

All employees deliver the same activities that can be linked to the same objectives. All events must be carried out by one group that forms a team. These activities are decided by planning.

5.Remuneration

Motivation and productivity are close to one another as far as the smooth running of an organization is concerned. There's been a lot of complaints regarding the delivery workforce

6.Stability of Tenure of Personnel

Management strives to minimize employee turnover and to have the right staff in the right place. This is the main focus of DND.

7.Initiative

Employees should be allowed to express new ideas. This encourages interest and involvement and creates added value for the company. This principle is the key for survival and growth of DND, LLP

8.Esprit de Corps

This principle of management stands for striving for the involvement and unity of the employees. Managers are responsible for the development of morale in the workplace, individually and in the area of communication. IN this stage of hardship. DND needs to be motivated and work effectively and efficiently.

Other principles like the scalar chain, unity of command, and direction order comes into play but are moulded in respect with needs of the organization. DND works in a matrix rather than straight-line management.

Scientific principle.

1.Science, Not Rule of Thumb:

To increase organizational efficiency, the 'Rule of Thumb' method should be substituted by the methods developed through scientific analysis of work. This is where IT and business analysts come into play.

2.Harmony, Not Discord:

Both the management and the workers should realize the importance of each other. It becomes possible by-

• sharing a part of surplus with workers
• training of employees,
• division of work
• team spirit
• positive attitude
• sense of discipline
• sincerity etc.

 This all is in DND plans.

3.Cooperation, Not Individualism:

This principle is an extension of the principle of 'Harmony, not discord' and lays stress on mutual collaboration between workers and the management. Therefore, instead of removing employees, DND focuses on providing training and incentives to improve performance.

4.Development of each and every person to his or her greatest efficiency and prosperity:

The efficiency of any organization also depends on the skills and capabilities of its employees to a great extent. Thus, providing training to the workers was considered essential to learn the best method developed through the use of a scientific approach.

Leadership management principles-

A leader should cover all the principles -

• Time management
• Quality management
• Strategic management
• Leadership management
• Operations management
• Leadership styles

This is because a leader is nowadays is not only a command giving position but someone who has motivation and skill to lead with broad knowledge.

Conclusion

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